Advertising and Sales

Online BBA · Sem 3

Lesson 10 of 11

Media Scheduling, Reach, Frequency, GRP and Ad Budgeting Methods

Advertising and Sales

About the video

Media Planning, Media, Media types, steps in media planning, Media objective,Marketing Communication

DWIVEDI GUIDANCE

What you’ll learn

Media scheduling, Media metrics (reach, frequency, GRP), Budgeting methods

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