Advertising and Sales
Online BBA · Sem 3
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Lesson 10 of 11
Media Scheduling, Reach, Frequency, GRP and Ad Budgeting Methods
Advertising and Sales
About the video
Media Planning, Media, Media types, steps in media planning, Media objective,Marketing Communication
DWIVEDI GUIDANCE
What you’ll learn
Media scheduling, Media metrics (reach, frequency, GRP), Budgeting methods
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