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Semester 3

Advertising and Sales crash course, Online BBA, Semester 3:

Advertising, IMC, media planning and sales force management.

  • 11 video lessons
  • 2h 44m
  • Study notes
  • 49 quiz questions
  • Assignment
Enroll nowSee the lessons
Advertising and Sales crash course

11 lessons in Advertising and Sales

Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.

  1. 1

    Introduction to Advertising and IMC

    Explain advertising functions and integrated marketing communication.

    Marketing Communication, Integrated Marketing Communication,IMC,Objective of Marketing Communication· DWIVEDI GUIDANCE· 16 min

    Study notes 3 quiz questionsWatch lesson
  2. 2

    Advertising Design and Copywriting

    Create ads using appeals and copy for different media.

    Types of Advertising Appeals in Hindi - Brand, Adventure, Bandwagon, Fear, Humorous, Rational, Music· Management Mantra · 12 min

    Study notes 3 quiz questionsWatch lesson
  3. 3

    Media Planning, Print, Broadcast and Internet Media

    Plan media and choose between print, outdoor, broadcast and digital.

    Media Planning, Media, Media types, steps in media planning, Media objective,Marketing Communication· DWIVEDI GUIDANCE· 13 min

    Study notes 3 quiz questionsWatch lesson
  4. 4

    Public Relations and Sales Promotion

    Use PR, publicity and consumer and trade promotions.

    Public Relations, Sales promotion, push-pull strategy, Direct, aktu mba notes, aktu mba notes 1 sem· DWIVEDI GUIDANCE· 42 min

    Study notes 5 quiz questionsWatch lesson
  5. 5

    Sales Management and Personal Selling

    Understand sales management and the personal selling process.

    Personal Selling Process, Role, Features, Importance of personal selling, Marketing management· DWIVEDI GUIDANCE· 9 min

    Study notes 5 quiz questionsWatch lesson
  6. 6

    Sales Territories, Quotas and Sales Force Management

    Design territories and quotas and manage the sales force.

    Sales Force Management - Meaning, Process, Steps in Hindi -Sales Management· Management Mantra · 9 min

    Study notes 5 quiz questionsWatch lesson
  7. 7

    Communication Models and Promotion Mix in IMC

    Communication models, Promotion mix

    Marketing Communication, Integrated Marketing Communication,IMC,Objective of Marketing Communication· DWIVEDI GUIDANCE· 16 min

    Study notes 5 quiz questionsWatch lesson
  8. 8

    DAGMAR Advertising Objectives and Creative Strategy

    Advertising objectives (DAGMAR), Creative strategy

    DAGMAR Approach in Hindi - Advertising management, MBA, BBA, Set, NET, M.com, B.com· Management Mantra · 17 min

    Study notes 5 quiz questionsWatch lesson
  9. 9

    Advertising Agencies: Types, Functions and Compensation

    Advertising agencies

    13 - Types of Advertising Agency· Dr. Vinod Kamble· 10 min

    Study notes 5 quiz questionsWatch lesson
  10. 10

    Media Scheduling, Reach, Frequency, GRP and Ad Budgeting Methods

    Media scheduling, Media metrics (reach, frequency, GRP), Budgeting methods

    Media Planning, Media, Media types, steps in media planning, Media objective,Marketing Communication· DWIVEDI GUIDANCE· 13 min

    Study notes 5 quiz questionsWatch lesson
  11. 11

    Event Marketing, ASCI Code and Measuring Advertising Effectiveness

    Event marketing, ASCI code, Measuring advertising effectiveness

    22. Advertising Standards Council of India (ASCI)· Mass Comm Junction· 7 min

    Study notes 5 quiz questionsWatch lesson

Assignment

An Integrated Advertising and Sales Plan for a Local Product

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What you get

Less scrolling. More passing.

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    Hand-picked video lessons

    11 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.

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    Study notes

    11 lessons come with a summary, key points, key terms and takeaways for quick revision.

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    Quizzes

    49 questions across the course, with the right answer and why, the moment you pick.

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    Assignments

    1 subject assignments with clear tasks, so you practise what each subject actually asks of you.

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    Notebook

    Write notes beside the video, stamped with the exact time, and jump back to that moment later.

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    Progress that follows you

    Completed lessons, quiz scores and where you stopped, saved to your account on every device.

  • Live chat pass

    Live chat

    A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.

Members only

The Online BBA live chat. Study together, live.

A live chat right beside the video, shared by everyone studying Online BBA. Ask a Advertising and Sales doubt mid-lesson, share a shortcut, celebrate a finished semester.

  • Live chat beside every lesson
  • One live chat for all of Online BBA
  • Members-only stickers & GIFs
  • One ₹19 pass opens every live chat
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More from Online BBA Semester 3

All subjects

Advertising and Sales: common questions

Advertising, IMC, media planning and sales force management. It's the Advertising and Sales subject of Online BBA, Semester 3, in 11 lessons: Introduction to Advertising and IMC; Advertising Design and Copywriting; Media Planning, Print, Broadcast and Internet Media; Public Relations and Sales Promotion; Sales Management and Personal Selling; Sales Territories, Quotas and Sales Force Management; Communication Models and Promotion Mix in IMC; DAGMAR Advertising Objectives and Creative Strategy; Advertising Agencies: Types, Functions and Compensation; Media Scheduling, Reach, Frequency, GRP and Ad Budgeting Methods; Event Marketing, ASCI Code and Measuring Advertising Effectiveness.

Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.

About 2h 44m of video across 11 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.

Yes: “An Integrated Advertising and Sales Plan for a Local Product”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.

A members-only live chat beside the video, shared by everyone studying Online BBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.

No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.

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