Consumer Behaviour

Online BBA · Sem 5

Lesson 4 of 10

Family, Culture, Opinion Leadership and Diffusion

Consumer Behaviour

About the video

Diffusion of Innovation, Consumer Adoption Process, Resistance to Innovation, Consumer behaviour bba

DWIVEDI GUIDANCE

What you’ll learn

Explain social influences and the diffusion of innovation.

Contribute

Make this lesson better

The team reads every rating and fixes the lessons that need it most first.