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Semester 5

Consumer Behaviour crash course, Online BBA, Semester 5:

Psychological and social influences on consumer decisions.

  • 10 video lessons
  • 2h 53m
  • Study notes
  • 40 quiz questions
  • Assignment
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Consumer Behaviour crash course

10 lessons in Consumer Behaviour

Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.

  1. 1

    Nature, Scope and Importance of Consumer Behaviour

    Explain consumer behaviour, its characteristics and the role of consumer research.

    Consumer Behavior in hindi - Definitions, Importance, Nature, Scope #CB #consumerbehaviorinhindi· Management Mantra · 16 min

    Study notes 3 quiz questionsWatch lesson
  2. 2

    Personality and Perception

    Apply personality theories and the perceptual process.

    THEORIES OF PERSONALITY | ORGANISATIONAL BEHAVIOUR |CHAPTER- 4| PART -33|| HANDWRITTEN NOTES ||· SS Coaching· 5 min

    Study notes 3 quiz questionsWatch lesson
  3. 3

    Learning, Involvement and Attitudes

    Understand consumer learning and attitude formation.

    Learning Theories/ Theories of Learning· Management Mantra · 10 min

    Study notes 3 quiz questionsWatch lesson
  4. 4

    Family, Culture, Opinion Leadership and Diffusion

    Explain social influences and the diffusion of innovation.

    Diffusion of Innovation, Consumer Adoption Process, Resistance to Innovation, Consumer behaviour bba· DWIVEDI GUIDANCE· 19 min

    Study notes 3 quiz questionsWatch lesson
  5. 5

    Consumer Decision-Making Models

    Compare the major consumer decision models.

    Nicosia Model, EKB Model, Howard Sheth model of consumer behavior (Marketing) | Navdeep Kaur· Nav classes· 31 min

    Study notes 3 quiz questionsWatch lesson
  6. 6

    Consumer Motivation Theories

    Motivation

    Consumer Behaviour | Factors Influencing Consumer Behaviour | Marketing Management | Motivational· Accounting MasterClass· 19 min

    Study notes 5 quiz questionsWatch lesson
  7. 7

    Self-Concept, Lifestyle and VALS in Consumer Behaviour

    Personality and self-concept, Lifestyle and VALS

    Psychographic Segmentation Explained | VALS Framework in 15 Minutes· RENU KAUSHIK· 14 min

    Study notes 5 quiz questionsWatch lesson
  8. 8

    Social Class and Reference Groups in Consumer Behaviour

    Social class, Reference groups and opinion leaders, Family and life cycle

    Social Class & Consumer Behaviour· Ch-35: IIT Madras: Metallurgical and Others · 32 min

    Study notes 5 quiz questionsWatch lesson
  9. 9

    Post-Purchase Behaviour and Cognitive Dissonance

    Post-purchase behaviour and cognitive dissonance

    Post Purchase Dissonance | Consumer Behavior | How to reduce post consumption guilt & anxiety?· Interview Fundas· 6 min

    Study notes 5 quiz questionsWatch lesson
  10. 10

    Online Consumer Behaviour

    Online consumer behaviour

    Consumer Behaviour in Digital Age, Influence of social media, Online and Mobile Consumer Behaviour· DWIVEDI GUIDANCE· 21 min

    Study notes 5 quiz questionsWatch lesson

Assignment

Consumer Behaviour Analysis Project: A Case Study of a Real Product

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What you get

Less scrolling. More passing.

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    Hand-picked video lessons

    10 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.

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    Study notes

    10 lessons come with a summary, key points, key terms and takeaways for quick revision.

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    Quizzes

    40 questions across the course, with the right answer and why, the moment you pick.

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    Assignments

    1 subject assignments with clear tasks, so you practise what each subject actually asks of you.

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    Notebook

    Write notes beside the video, stamped with the exact time, and jump back to that moment later.

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    Progress that follows you

    Completed lessons, quiz scores and where you stopped, saved to your account on every device.

  • Live chat pass

    Live chat

    A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.

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The Online BBA live chat. Study together, live.

A live chat right beside the video, shared by everyone studying Online BBA. Ask a Consumer Behaviour doubt mid-lesson, share a shortcut, celebrate a finished semester.

  • Live chat beside every lesson
  • One live chat for all of Online BBA
  • Members-only stickers & GIFs
  • One ₹19 pass opens every live chat
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More from Online BBA Semester 5

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Consumer Behaviour: common questions

Psychological and social influences on consumer decisions. It's the Consumer Behaviour subject of Online BBA, Semester 5, in 10 lessons: Nature, Scope and Importance of Consumer Behaviour; Personality and Perception; Learning, Involvement and Attitudes; Family, Culture, Opinion Leadership and Diffusion; Consumer Decision-Making Models; Consumer Motivation Theories; Self-Concept, Lifestyle and VALS in Consumer Behaviour; Social Class and Reference Groups in Consumer Behaviour; Post-Purchase Behaviour and Cognitive Dissonance; Online Consumer Behaviour.

Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.

About 2h 53m of video across 10 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.

Yes: “Consumer Behaviour Analysis Project: A Case Study of a Real Product”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.

A members-only live chat beside the video, shared by everyone studying Online BBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.

No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.

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