Consumer Behaviour

Online BBA · Sem 5

0% complete

0/10 lessons

Lesson 7 of 10

Self-Concept, Lifestyle and VALS in Consumer Behaviour

Consumer Behaviour

About the video

Psychographic Segmentation Explained | VALS Framework in 15 Minutes

RENU KAUSHIK

What you’ll learn

Personality and self-concept, Lifestyle and VALS

Contribute

Make this lesson better

The team reads every rating and fixes the lessons that need it most first.