Marketing Research
Online MBA · Sem 2 · MKT4201
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MKT4201Lesson 10 of 17Marketing
Data Cleaning and Analysis Strategy
Marketing Research
About the video
9| Business Research Methods, chapter 5, unit 5, Business Research Methods mba 2nd sem, bba 4th year
DWIVEDI GUIDANCE
What you’ll learn
Module III, Data Collection and Preparation: Data Cleaning, Consistency Checks, Treatment of Missing Responses, Statistically Adjusting the Data, Scale Transformation, Selecting a Data Analysis Strategy
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