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Semester 2MKT4201Marketing

Marketing Research (MKT4201) crash course, Online MBA, Semester 2:

This subject covers the marketing research process from defining the problem and choosing a research design through measurement, sampling, data collection,…

  • 17 video lessons
  • 6h 26m
  • Study notes
  • 85 quiz questions
  • Assignment
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Marketing Research crash course

17 lessons in Marketing Research

Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.

About this subject

This subject covers the marketing research process from defining the problem and choosing a research design through measurement, sampling, data collection, data preparation, multivariate analysis and report writing. After it you will be able to plan a research study, design questionnaires and samples, choose and interpret suitable statistical techniques, and present findings that support marketing decisions.

  1. 1

    Introduction to Marketing Research

    Module I, Introduction and Early Phases of Marketing Research: Introduction to Marketing Research: Objectives, Overview, Definition of Marketing Research, A Classification of Marketing Research, The Marketing Research Process

    Lecture 1-Introduction to Marketing Research· Marketing research and analysis· 31 min

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  2. 2

    Defining the Marketing Research Problem

    Module I, Introduction and Early Phases of Marketing Research: Defining the Marketing Research Problem and Developing an Approach: Importance of Defining the Problem, The Process of Defining the Problem and Developing an Approach, Marketing Research Problem, Defining the Marketing Research Problem, Components of the Approach

    Marketing Research: Defining the Marketing Research Problem· E.J. Harvey, PhD· 10 min

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  3. 3

    Types of Research Design

    Module II, Research Design Formulation: Research Design: Definition, Exploratory Research, Descriptive Research, Cross-Sectional Designs, Longitudinal Designs, Relative Advantages and Disadvantages of Longitudinal and Cross-Sectional Designs, Causal Research, Relationships Among Exploratory, Descriptive, and Causal Research, Potential Sources of Error, Marketing Research Proposal

    Classification of Research design (3 types) Exploratory, Descriptive, casual research· Management by Dr. Mitul Dhimar· 9 min

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  4. 4

    Secondary Data and Qualitative Research

    Module II, Research Design Formulation: Exploratory Research Design-Secondary Data: Criteria for Evaluating Secondary Data, Classification of Secondary Data, Exploratory Research Design-Qualitative Research: Primary Data: Qualitative Versus Quantitative Research, Rationale for Using Qualitative Research, A Classification of Qualitative Research Procedures

    Exploratory Research Techniques: Secondary Data and Thematic Analysis· NPTEL-NOC IITM· 37 min

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  5. 5

    Survey, Observation and Experimentation

    Module II, Research Design Formulation: Descriptive Research Design: Survey and Observation, Causal Research Design: Experimentation

    Marketing Research: Descriptive Research Design - Surveys and Observation· E.J. Harvey, PhD· 14 min

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  6. 6

    Measurement, Scaling and Questionnaire Design

    Module II, Research Design Formulation: Measurement and Scaling: Fundamentals and Comparative Scaling and non-comparative Scaling Techniques, Questionnaire: Preparations and errors

    Lecture 10- Measurement & Scaling: Comparative & Non-comparative Scaling· Marketing research and analysis· 34 min

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  7. 7

    Sampling Design and Sample Size

    Module II, Research Design Formulation: Sampling: Design and Procedures, Final and Initial Sample Size Determination

    #7 SAMPLING PROCESS IN HINDI | Concept & Steps in Sampling | Marketing Research | BBA/MBA | ppt· Sonu Singh - PPT wale· 17 min

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  8. 8

    Fieldwork and Questionnaire Editing

    Module III, Data Collection and Preparation: Fieldwork, Data Preparation, The Data-Preparation Process, Questionnaire Checking, Editing, Treatment of Unsatisfactory Responses

    Data Preparation | Editing | Coding | Classification | Tabulation | Graph | Research Methodology |15· Pooja Singh· 24 min

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  9. 9

    Coding and Data Entry

    Module III, Data Collection and Preparation: Coding, Coding Questions, Developing a Data File, Transcribing

    9| Business Research Methods, chapter 5, unit 5, Business Research Methods mba 2nd sem, bba 4th year· DWIVEDI GUIDANCE· 22 min

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  10. 10

    Data Cleaning and Analysis Strategy

    Module III, Data Collection and Preparation: Data Cleaning, Consistency Checks, Treatment of Missing Responses, Statistically Adjusting the Data, Scale Transformation, Selecting a Data Analysis Strategy

    9| Business Research Methods, chapter 5, unit 5, Business Research Methods mba 2nd sem, bba 4th year· DWIVEDI GUIDANCE· 22 min

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  11. 11

    Cross-Tabulation and Hypothesis Testing

    Module IV, Analysis: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing

    Frequency Distribution, Cross Tabulation, and Hypothesis Testing Lecture-1· Marketing Research· 29 min

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  12. 12

    ANOVA, Correlation and Regression

    Module IV, Analysis: Analysis of Variance and Covariance, Correlation and Regression

    Inferential Statistics FULL Tutorial: T-Test, ANOVA, Chi-Square, Correlation & Regression Analysis· Grad Coach· 7 min

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  13. 13

    Discriminant, Logit and Factor Analysis

    Module IV, Analysis: Discriminant and Logit Analysis, Factor Analysis

    Lecture 32- Discriminant Analysis· Marketing research and analysis· 30 min

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  14. 14

    Cluster Analysis, MDS and Conjoint Analysis

    Module IV, Analysis: Cluster Analysis, Multidimensional Scaling and Conjoint Analysis

    9_Marketing Analytics: Cluster Analysis-Segmentation & Perceptual Maps-Positioning· Gary Hunter· 45 min

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  15. 15

    Structural Equation Modeling and Path Analysis

    Module IV, Analysis: Structural Equation Modeling and Path Analysis

    What Is Structural Equation Modeling? (Simply Explained) 📊 🧠 🧩· shribe! - master your studies· 9 min

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  16. 16

    Research Report Preparation and Presentation

    Module V, Reporting: Report Preparation and Presentation, Importance of the Report and Presentation, The Report Preparation and Presentation Process

    Lecture 38- Report Preparation & Presentation· Marketing research and analysis· 32 min

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  17. 17

    Marketing Research Report Format

    Module V, Reporting: Report Preparation, Report Format

    Research Report writing, research report in research methodology, research report format, research· DWIVEDI GUIDANCE· 14 min

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Assignment

Mini Research Project: From Problem Definition to Executive Summary for a Café Chain

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    Hand-picked video lessons

    17 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.

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    Quizzes

    85 questions across the course, with the right answer and why, the moment you pick.

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    Write notes beside the video, stamped with the exact time, and jump back to that moment later.

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    Completed lessons, quiz scores and where you stopped, saved to your account on every device.

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    A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.

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A live chat right beside the video, shared by everyone studying Online MBA. Ask a Marketing Research doubt mid-lesson, share a shortcut, celebrate a finished semester.

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Marketing Research: common questions

This subject covers the marketing research process from defining the problem and choosing a research design through measurement, sampling, data collection, data preparation, multivariate analysis and report writing. After it you will be able to plan a research study, design questionnaires and samples, choose and interpret suitable statistical techniques, and present findings that support marketing decisions. It's the Marketing Research subject of Online MBA, Semester 2, in 17 lessons: Introduction to Marketing Research; Defining the Marketing Research Problem; Types of Research Design; Secondary Data and Qualitative Research; Survey, Observation and Experimentation; Measurement, Scaling and Questionnaire Design; Sampling Design and Sample Size; Fieldwork and Questionnaire Editing; Coding and Data Entry; Data Cleaning and Analysis Strategy; Cross-Tabulation and Hypothesis Testing; ANOVA, Correlation and Regression; Discriminant, Logit and Factor Analysis; Cluster Analysis, MDS and Conjoint Analysis; Structural Equation Modeling and Path Analysis; Research Report Preparation and Presentation; Marketing Research Report Format.

Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.

About 6h 26m of video across 17 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.

Yes: “Mini Research Project: From Problem Definition to Executive Summary for a Café Chain”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.

A members-only live chat beside the video, shared by everyone studying Online MBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.

No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.

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