Marketing Research

Online MBA · Sem 2 · MKT4201

MKT4201Lesson 8 of 17Marketing

Fieldwork and Questionnaire Editing

Marketing Research

About the video

Data Preparation | Editing | Coding | Classification | Tabulation | Graph | Research Methodology |15

Pooja Singh

What you’ll learn

Module III, Data Collection and Preparation: Fieldwork, Data Preparation, The Data-Preparation Process, Questionnaire Checking, Editing, Treatment of Unsatisfactory Responses

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