Marketing Research
Online MBA · Sem 2 · MKT4201
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MKT4201Lesson 4 of 17Marketing
Secondary Data and Qualitative Research
Marketing Research
About the video
Exploratory Research Techniques: Secondary Data and Thematic Analysis
NPTEL-NOC IITM
What you’ll learn
Module II, Research Design Formulation: Exploratory Research Design-Secondary Data: Criteria for Evaluating Secondary Data, Classification of Secondary Data, Exploratory Research Design-Qualitative Research: Primary Data: Qualitative Versus Quantitative Research, Rationale for Using Qualitative Research, A Classification of Qualitative Research Procedures
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