Marketing Research
Online MBA · Sem 2 · MKT4201
0% complete
0/17 lessons
MKT4201Lesson 3 of 17Marketing
Types of Research Design
Marketing Research
About the video
Classification of Research design (3 types) Exploratory, Descriptive, casual research
Management by Dr. Mitul Dhimar
What you’ll learn
Module II, Research Design Formulation: Research Design: Definition, Exploratory Research, Descriptive Research, Cross-Sectional Designs, Longitudinal Designs, Relative Advantages and Disadvantages of Longitudinal and Cross-Sectional Designs, Causal Research, Relationships Among Exploratory, Descriptive, and Causal Research, Potential Sources of Error, Marketing Research Proposal
Contribute
Make this lesson better
The team reads every rating and fixes the lessons that need it most first.