Consumer Behaviour
Online MBA · Sem 3 · MKT4308
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MKT4308Lesson 9 of 19Marketing
Consumer Attitudes: Theories and Attitude Change
Consumer Behaviour
About the video
Consumer Attitude Formation and Change
Ch-35: IIT Madras: Metallurgical and Others
What you’ll learn
Module II, Consumer as an Individual: Attitude: Characteristics of attitude, Functions of attitude, Sources of attitude development, Attitude theories and models, Strategies for changing attitude
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