Consumer Behaviour
Online MBA · Sem 3 · MKT4308
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MKT4308Lesson 6 of 19Marketing
Consumer Motivation: Needs, Goals and Motives
Consumer Behaviour
About the video
MBA/Sem3/ Consumer Behaviour/Motivation
DIPSIMT MGT
What you’ll learn
Module II, Consumer as an Individual: Motivation: Types of Needs and Goals, Nature and role of motive, Classifying motives, Motive arousal, Motivation Research
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