Consumer Behaviour
Online MBA · Sem 3 · MKT4308
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MKT4308Lesson 13 of 19Marketing
Culture and Subculture in Consumer Behaviour
Consumer Behaviour
About the video
Mod-15 Lec-35 Culture, Sub-Culture and Cross-Culture
nptelhrd
What you’ll learn
Module III, Environmental influences on CB: Culture: What is culture, The content of culture, Culture as a process, Sub-Culture: Defining subculture, Analyzing subculture
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