Consumer Behaviour
Online MBA · Sem 3 · MKT4308
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MKT4308Lesson 10 of 19Marketing
Group Dynamics and Reference Groups
Consumer Behaviour
About the video
Role of Reference group in Consumer Behaviour( Hindi + English)
Dr Vijyata
What you’ll learn
Module III, Environmental influences on CB: Group Dynamics: Importance of group dynamics in decision making, Characteristics of group, Types of groups, Reference groups: Types of reference groups, Application of reference group in CB
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