Consumer Behaviour
Online MBA · Sem 3 · MKT4308
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MKT4308Lesson 1 of 19Marketing
Introduction to Consumer Behaviour and Buying Decision Models
Consumer Behaviour
About the video
Models of Consumer Behaviour, Traditional models and Contemporary models, All models in one class
Management Mantra by Dr Barkha Gupta
What you’ll learn
Module I, Introduction: Introduction to CB, Model of Consumer buying Decision Making, Participants in buying process, Individual v/s org buying behavior
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