Consumer Behaviour
Online MBA · Sem 3 · MKT4308
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MKT4308Lesson 12 of 19Marketing
Social Class and Consumer Behaviour
Consumer Behaviour
About the video
Social Class & Consumer Behaviour
Ch-35: IIT Madras: Metallurgical and Others
What you’ll learn
Module III, Environmental influences on CB: Social Class: Meaning of social class, Process of social stratification, Nature of social class, Social class measurement, Role of social class in segmenting markets, Social class and consumer behavior
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