Consumer Behaviour
Online MBA · Sem 3 · MKT4308
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MKT4308Lesson 16 of 19Marketing
Types of Buying Behaviour and Buying Decision Steps
Consumer Behaviour
About the video
Consumer Buying Behaviour- types of buying behaviour, Process, Factors Influencing, by Dr. Barkha
Management Mantra by Dr Barkha Gupta
What you’ll learn
Module IV, Consumer Decision Making Process: Types of buying behavior, Steps in buying decision process, Impulse purchase and customer loyalty
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