Retail Management

Online MBA · Sem 3 · MKT4306

MKT4306Lesson 6 of 16Marketing

Store Design, Atmospherics and Layout

Retail Management

About the video

Store Layout and Design in Retail Management || Part-1 || Store Design || Atmospherics in retail

Dr Anand Gupta

What you’ll learn

Module II, Store Planning, Design and Layout: Store Design - Atmospherics, Retailing Image Mix, Space mix, Store Layout - Effective retail space management based on Store Layout

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