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Semester 4

International Marketing crash course, Online BBA, Semester 4:

Marketing across borders, from trade theory to export marketing.

  • 7 video lessons
  • 2h 13m
  • Study notes
  • 23 quiz questions
  • Assignment
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International Marketing crash course

7 lessons in International Marketing

Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.

  1. 1

    Introduction and International Trade Theories

    Define international marketing and explain trade theories.

    International Trade Theories Part 1- UGC NET/JRF परीक्षा के लिए महत्वपूर्ण I· STUDY COMMERCE· 21 min

    Study notes 3 quiz questionsWatch lesson
  2. 2

    Economic, Cultural, Political and Legal Environment

    Analyse the international marketing environment.

    International Business Environment - Meaning, Features, Importance, Components, Roles, Challenges· Management Mantra · 20 min

    Study notes 3 quiz questionsWatch lesson
  3. 3

    International Marketing Research and Entry Strategies

    Research foreign markets and choose entry modes.

    Mode of Entry in International Business | International Business· Management Mantra · 7 min

    Study notes 3 quiz questionsWatch lesson
  4. 4

    International Product and Pricing Decisions

    Decide on standardisation, branding and international pricing.

    International pricing in international marketing bcom 3rd year | Dumping | Transfer pricing | Bcom· Dharender singh· 25 min

    Study notes 3 quiz questionsWatch lesson
  5. 5

    Distribution, Promotion and International Advertising

    Manage global distribution and promotion.

    Distribution Channel in International Marketing· Management Mantra · 16 min

    Study notes 3 quiz questionsWatch lesson
  6. 6

    Export Marketing

    Understand export marketing, types of exporting and export controls in India.

    Export Procedure, export import documentation, step by step export procedure india, bba, bcom· DWIVEDI GUIDANCE· 32 min

    Study notes 3 quiz questionsWatch lesson
  7. 7

    Country-of-Origin Effect in International Marketing

    Country-of-origin effect

    How Country-of-Origin Shapes Global Brands: Nation Branding Explained· The Place Brand Academy· 12 min

    Study notes 5 quiz questionsWatch lesson

Assignment

International Marketing Plan: Taking an Indian Product to a Foreign Market

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What you get

Less scrolling. More passing.

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    Hand-picked video lessons

    7 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.

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    Study notes

    7 lessons come with a summary, key points, key terms and takeaways for quick revision.

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    Quizzes

    23 questions across the course, with the right answer and why, the moment you pick.

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    Assignments

    1 subject assignments with clear tasks, so you practise what each subject actually asks of you.

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    Notebook

    Write notes beside the video, stamped with the exact time, and jump back to that moment later.

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    Progress that follows you

    Completed lessons, quiz scores and where you stopped, saved to your account on every device.

  • Live chat pass

    Live chat

    A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.

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The Online BBA live chat. Study together, live.

A live chat right beside the video, shared by everyone studying Online BBA. Ask a International Marketing doubt mid-lesson, share a shortcut, celebrate a finished semester.

  • Live chat beside every lesson
  • One live chat for all of Online BBA
  • Members-only stickers & GIFs
  • One ₹19 pass opens every live chat
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More from Online BBA Semester 4

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International Marketing: common questions

Marketing across borders, from trade theory to export marketing. It's the International Marketing subject of Online BBA, Semester 4, in 7 lessons: Introduction and International Trade Theories; Economic, Cultural, Political and Legal Environment; International Marketing Research and Entry Strategies; International Product and Pricing Decisions; Distribution, Promotion and International Advertising; Export Marketing; Country-of-Origin Effect in International Marketing.

Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.

About 2h 13m of video across 7 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.

Yes: “International Marketing Plan: Taking an Indian Product to a Foreign Market”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.

A members-only live chat beside the video, shared by everyone studying Online BBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.

No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.

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