Digital Marketing Analytics (MCA332) crash course, Online MCA, Semester 3:
This subject covers digital marketing fundamentals using the DMI framework, search engine optimisation, mobile and email marketing, and web analytics.
- 16 video lessons
- 2h 40m
- Study notes
- 80 quiz questions
- Assignment
16 lessons in Digital Marketing Analytics
Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.
About this subject
This subject covers digital marketing fundamentals using the DMI framework, search engine optimisation, mobile and email marketing, and web analytics. After it, you will be able to plan SEO work, design mobile and email campaigns, and configure and read web analytics to measure traffic, goals and ad performance.
- 1
Digital Marketing Key Concepts and the DMI Method
Module 1, Digital Marketing: Introduction Key Concepts of Digital Marketing, Definition of the DMI Method, Principles, Our Tools, The DMI Framework
Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn· Simplilearn· 5 min
Study notes 5 quiz questionsWatch lesson - 2
Traditional vs Digital Marketing
Module 1, Digital Marketing: Traditional v. Digital Marketing, The Opportunity of Digital Marketing, Characteristics of Digital Marketing
Traditional vs Digital Marketing - What's the Difference?· WsCube Tech! ENGLISH· 6 min
Study notes 5 quiz questionsWatch lesson - 3
Implications of Digital Marketing and Market Research vs Reality
Module 1, Digital Marketing: Implication of Digital Marketing, Market Research v. Market Reality
What is digital market research? | Free Digital Marketing Course· Digital Marketing Institute· 15 min
Study notes 5 quiz questionsWatch lesson - 4
SEO Basics: Search Results and Position
Module 2, Search Engine Optimization (SEO): Key SEO Concepts: Search Results & Position, Benefits of Search Position, Stakeholders in Search, Mechanics of Search
SEO In 5 Minutes | What Is SEO And How Does It Work | SEO Explained | SEO Tutorial | Simplilearn· Simplilearn· 5 min
Study notes 5 quiz questionsWatch lesson - 5
On-Page Optimisation and the SEO Process
Module 2, Search Engine Optimization (SEO): On-Page Optimisation, The SEO Process, Customer Insights, Analysis & Review
Digital Marketing and E Commerce Unit 2, SEO, search engine optimization, on page seo, off page seo· DWIVEDI GUIDANCE· 10 min
Study notes 5 quiz questionsWatch lesson - 6
Keyword Research and Content Optimisation
Module 2, Search Engine Optimization (SEO): Keyword Research & Selection, Content Updates & Layout, Meta Tags
SEO Keyword Research (2026) | How to do Keyword Research for SEO with Practical - Full Tutorial· WsCube Tech· 30 min
Study notes 5 quiz questionsWatch lesson - 7
SEO Sitemaps and Webmaster Tools
Module 2, Search Engine Optimization (SEO): SEO Site Map, SEO Webmaster Tools
XML Sitemap: What are Sitemap & Types of Sitemap? - Fully Explained | SEO Tutorial· WsCube Tech· 14 min
Study notes 5 quiz questionsWatch lesson - 8
Mobile Marketing and SMS Strategy
Module 3, Online Advertising: Mobile Marketing: Mobile Devices, SMS Content, SMS Strategy
Mobile Marketing - Overview· TutorialsPoint· 10 min
Study notes 5 quiz questionsWatch lesson - 9
Mobile Advertising, Mobile Websites and Apps
Module 3, Online Advertising: Mobile Advertising, Mobile Optimised Websites, Mobile Apps
Mobile Marketing - Concept, Strategies, Types of Mobile Marketing and Examples (Marketing Video 98)· Marketing91· 7 min
Study notes 5 quiz questionsWatch lesson - 10
Email Marketing Campaigns and Data Capture
Module 3, Online Advertising: Email Marketing: Campaign Process, Online Data Capture, Offline Data Capture, Segmentation
Email Marketing crash course for Beginners in 140 minutes | Vivek Mishra· Vivek Mishra· 10 min
Study notes 5 quiz questionsWatch lesson - 11
Email Design, Copy and User Behaviour
Module 3, Online Advertising: Email Design, User Behavior, User Characteristics, Email Copy, Email Structure
Email Marketing Tutorial for Beginners (2026)· Metics Media· 3 min
Study notes 5 quiz questionsWatch lesson - 12
Email Delivery and Email Systems
Module 3, Online Advertising: Email Delivery, Email Systems
How Email Works· PowerCert Animated Videos· 7 min
Study notes 5 quiz questionsWatch lesson - 13
Web Analytics Planning and Situation Analysis
Module 4, Web Analytics: Planning, Situation Analysis, Information Gathering, Target Audience
Digital Marketing - Web Analytics· TutorialsPoint· 6 min
Study notes 5 quiz questionsWatch lesson - 14
Google Analytics Setup: Code, Profiles, Goals and Funnels
Module 4, Web Analytics: Analytics Code, Analytics Profiles, Goal Configuration & Funnels
How to install GA4 & Google Analytics UA with GTM· Digital Marketing Mates· 8 min
Study notes 5 quiz questionsWatch lesson - 15
Analytics Reports: Audience, Dashboard and Technology
Module 4, Web Analytics: Audience, Dashboard, Technology
Reports in Google Analytics· Google Analytics· 14 min
Study notes 5 quiz questionsWatch lesson - 16
AdWords Campaigns, Traffic Sources and Analytics Laws
Module 4, Web Analytics: Advertising, Adwords Campaigns, Traffic Sources, Laws & Guidelines
Web Traffic, Categories of traffic, organic and paid traffic, Google Adwords, organic traffic, mba· DWIVEDI GUIDANCE· 10 min
Study notes 5 quiz questionsWatch lesson
Assignment
Digital Marketing and Analytics Plan for a Small Business
Less scrolling. More passing.
- Free
Hand-picked video lessons
16 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.
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Study notes
16 lessons come with a summary, key points, key terms and takeaways for quick revision.
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Quizzes
80 questions across the course, with the right answer and why, the moment you pick.
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Assignments
1 subject assignments with clear tasks, so you practise what each subject actually asks of you.
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Notebook
Write notes beside the video, stamped with the exact time, and jump back to that moment later.
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Progress that follows you
Completed lessons, quiz scores and where you stopped, saved to your account on every device.
- Live chat pass
Live chat
A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.
The Online MCA live chat. Study together, live.
A live chat right beside the video, shared by everyone studying Online MCA. Ask a Digital Marketing Analytics doubt mid-lesson, share a shortcut, celebrate a finished semester.
- Live chat beside every lesson
- One live chat for all of Online MCA
- Members-only stickers & GIFs
- One ₹19 pass opens every live chat
Online MCA live chat
Anyone else finding Digital Marketing Analytics tricky? 😅
Lesson 2 cleared it up for me. Watch it before the quiz
Doing it now, thanks!
Starting Android Programming tonight if anyone wants to go together
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Digital Marketing Analytics: common questions
This subject covers digital marketing fundamentals using the DMI framework, search engine optimisation, mobile and email marketing, and web analytics. After it, you will be able to plan SEO work, design mobile and email campaigns, and configure and read web analytics to measure traffic, goals and ad performance. It's the Digital Marketing Analytics subject of Online MCA, Semester 3, in 16 lessons: Digital Marketing Key Concepts and the DMI Method; Traditional vs Digital Marketing; Implications of Digital Marketing and Market Research vs Reality; SEO Basics: Search Results and Position; On-Page Optimisation and the SEO Process; Keyword Research and Content Optimisation; SEO Sitemaps and Webmaster Tools; Mobile Marketing and SMS Strategy; Mobile Advertising, Mobile Websites and Apps; Email Marketing Campaigns and Data Capture; Email Design, Copy and User Behaviour; Email Delivery and Email Systems; Web Analytics Planning and Situation Analysis; Google Analytics Setup: Code, Profiles, Goals and Funnels; Analytics Reports: Audience, Dashboard and Technology; AdWords Campaigns, Traffic Sources and Analytics Laws.
Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.
About 2h 40m of video across 16 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.
Yes: “Digital Marketing and Analytics Plan for a Small Business”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.
A members-only live chat beside the video, shared by everyone studying Online MCA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.
No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.