Stop 01 · Data Analytics FoundationsTopics · 5/9

Data-Driven Decision Making

Part of the Data Analyst Roadmap

In short

Using data as one input into a decision alongside judgment and context — not blindly following a number, and not ignoring one just because it's inconvenient.

How to learn this

  1. 1Recall a decision you've seen made against the data, and consider if that was justified.
  2. 2Learn the term 'HiPPO' (Highest Paid Person's Opinion) and why it's a common failure mode.
  3. 3Practice presenting data as input to a decision, not as the decision itself.

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