Business Metrics Deep-Dive Report

Summary

Pick one business metric (e.g. churn, conversion) and analyze it thoroughly — trend over time, key drivers, and segment breakdowns — showing depth on a single question rather than surface coverage of many.

How to Learn This

1Choose a metric with enough public or sample data to genuinely dig into.
2Break it down by at least 2-3 dimensions (time, segment, channel).
3End with a specific, actionable recommendation, not just a description of the trend.

A/B Test Analysis Case Study

Data Cleaning Case Study (Messy Dataset)

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