Budget Allocation Scenarios

Summary

'You have ₹X, how would you spend it across channels?' — testing structured, evidence-based prioritization rather than an arbitrary even split.

• 1Practice justifying a budget split based on channel fit for the specific goal given.
• 2Prepare to discuss how you'd adjust allocation as data comes in.
• 3Avoid an evenly-split 'safe' answer — show reasoning for why some channels deserve more.