Handling an Underperforming Campaign

Summary

'Tell me about a campaign that didn't work' — testing self-awareness, diagnostic thinking, and whether you actually learn from mistakes, not just how you handle success.

• 1Prepare a genuine story, not a humble-brag disguised as a failure.
• 2Focus more time on how you diagnosed the issue and what you changed than the failure itself.
• 3Practice owning your part in it directly, without deflecting blame elsewhere.