Revenue Models (Subscription, Freemium, Transactional)

Summary

Subscription charges recurring fees for access, freemium gives a free tier to drive adoption with paid upsells, and transactional charges per use — the choice shapes almost every other product decision.

• 1Classify 5 products you use by revenue model.
• 2Learn why freemium requires a very clear, deliberate line between free and paid.
• 3Consider which model would fit a product idea of your own, and why.