B2B vs B2C PM

Summary

B2B PMs sell to businesses with longer sales cycles, fewer but higher-value customers, and heavy enterprise requirements; B2C PMs optimize for large-scale user behavior and self-serve funnels.

• 1List 3 differences you'd expect in a B2B PM's week versus a B2C PM's week.
• 2Learn why B2B PMs often work closely with Sales and Customer Success, more than B2C PMs do.
• 3Consider which motion — enterprise relationships or mass-scale funnels — appeals to you more.