Conduct 5 User Interviews & Synthesize Findings

Summary

The single most valuable practice rep in this phase — talk to 5 real people about a real problem, then turn the raw transcripts into 3-5 written insights.

• 1Pick a product or problem space you have genuine access to talk to users about.
• 2Record (with permission) and transcribe each conversation.
• 3Synthesize with affinity mapping and write a one-page findings summary.