Cross-Platform Design Considerations

Summary

Designing a product that ships on web, iOS and Android — deciding what should feel identical for brand consistency versus what should adapt to each platform's native conventions.

• 1Compare a cross-platform app's navigation on web versus mobile and evaluate the choices.
• 2List which elements of a hypothetical product should stay consistent across platforms, and which shouldn't.
• 3Learn why blindly copying one platform's pattern onto another often feels foreign to users.