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Semester 1

Marketing Management crash course, Online BBA, Semester 1:

Core marketing concepts, the marketing mix and modern trends.

  • 12 video lessons
  • 3h 33m
  • Study notes
  • 46 quiz questions
  • Assignment
Enroll nowSee the lessons
Marketing Management crash course

12 lessons in Marketing Management

Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.

  1. 1

    Marketing Overview and Concepts

    Define marketing and compare the main marketing concepts.

    👉Marketing management philosophies👈 Marketing management concepts | Business studies | Shruti Gupta❤· Study with Shruti Gupta· 7 min

    Study notes 3 quiz questionsWatch lesson
  2. 2

    Marketing Environment, Mix and Planning

    Analyse the marketing environment and build marketing plans using the mix.

    Marketing Mix in Marketing Management| 4P's Marketing Mix| 7P's Marketing Mix| 4C's Marketing Mix· Prof. Evneet's COMMERCE CLASSES· 33 min

    Study notes 3 quiz questionsWatch lesson
  3. 3

    Product Decisions and Branding

    Make product and branding decisions across the product life cycle.

    Product Life Cycle, Product life cycle in hindi, Product Life Cycle in marketing management, PLC,· DWIVEDI GUIDANCE· 11 min

    Study notes 3 quiz questionsWatch lesson
  4. 4

    Pricing and Distribution

    Set prices and choose distribution channels.

    Pricing Decisions, Pricing Strategies, Marketing Management mba, aktu mba notes, aktu mba lectures· DWIVEDI GUIDANCE· 31 min

    Study notes 3 quiz questionsWatch lesson
  5. 5

    Promotion Mix and Decisions

    Design an integrated promotion mix.

    Promotion | Promotion Mix | Marketing Management | Marketing Mix | Marketing | BBA | B.Com |MBA· Accounting MasterClass· 31 min

    Study notes 3 quiz questionsWatch lesson
  6. 6

    Segmentation and Consumer Behaviour

    Segment markets and understand the consumer buying process.

    Market Segmentation, Bases for Market Segmentation, Consumer Behaviour bba, Consumer behaviour· DWIVEDI GUIDANCE· 25 min

    Study notes 3 quiz questionsWatch lesson
  7. 7

    Services Marketing and Recent Trends

    Understand services marketing and modern marketing trends.

    6 | Service, Gap model of service quality, 7P of service, B2B Marketing & Service Marketing, mba· DWIVEDI GUIDANCE· 12 min

    Study notes 3 quiz questionsWatch lesson
  8. 8

    Needs, Wants and Demand in Marketing

    Needs, wants, demand

    Needs, wants & demand (Marketing Management)· Commerce lectures· 4 min

    Study notes 5 quiz questionsWatch lesson
  9. 9

    Targeting Strategies and Positioning (STP)

    Targeting strategies, Positioning

    Segmentation, Targeting, Positioning, Differentiation, Marketing Management, basis of segmentation· DWIVEDI GUIDANCE· 14 min

    Study notes 5 quiz questionsWatch lesson
  10. 10

    Product Levels, Classification and New Product Development

    Product levels and classification, New product development

    Product, Classification of Products, Type of Products, Consumer and Industrial goods, Marketing· DWIVEDI GUIDANCE· 14 min

    Study notes 5 quiz questionsWatch lesson
  11. 11

    Packaging and Labelling in Marketing

    Branding, packaging, labelling

    Product Mix | Branding, Packaging & labelling. Marketing Management Part 3 class 12 Business studies· Sunil Panda-The Educator· 26 min

    Study notes 5 quiz questionsWatch lesson
  12. 12

    Digital Marketing Basics: SEO, Social Media and Email

    Digital marketing foundations: SEO, social media, email

    Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn· Simplilearn· 5 min

    Study notes 5 quiz questionsWatch lesson

Assignment

Mini Marketing Plan: For a New Local Product/Service

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What you get

Less scrolling. More passing.

  • Free

    Hand-picked video lessons

    12 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.

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    Study notes

    12 lessons come with a summary, key points, key terms and takeaways for quick revision.

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    Quizzes

    46 questions across the course, with the right answer and why, the moment you pick.

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    Assignments

    1 subject assignments with clear tasks, so you practise what each subject actually asks of you.

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    Notebook

    Write notes beside the video, stamped with the exact time, and jump back to that moment later.

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    Progress that follows you

    Completed lessons, quiz scores and where you stopped, saved to your account on every device.

  • Live chat pass

    Live chat

    A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.

Members only

The Online BBA live chat. Study together, live.

A live chat right beside the video, shared by everyone studying Online BBA. Ask a Marketing Management doubt mid-lesson, share a shortcut, celebrate a finished semester.

  • Live chat beside every lesson
  • One live chat for all of Online BBA
  • Members-only stickers & GIFs
  • One ₹19 pass opens every live chat
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More from Online BBA Semester 1

All subjects

Marketing Management: common questions

Core marketing concepts, the marketing mix and modern trends. It's the Marketing Management subject of Online BBA, Semester 1, in 12 lessons: Marketing Overview and Concepts; Marketing Environment, Mix and Planning; Product Decisions and Branding; Pricing and Distribution; Promotion Mix and Decisions; Segmentation and Consumer Behaviour; Services Marketing and Recent Trends; Needs, Wants and Demand in Marketing; Targeting Strategies and Positioning (STP); Product Levels, Classification and New Product Development; Packaging and Labelling in Marketing; Digital Marketing Basics: SEO, Social Media and Email.

Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.

About 3h 33m of video across 12 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.

Yes: “Mini Marketing Plan: For a New Local Product/Service”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.

A members-only live chat beside the video, shared by everyone studying Online BBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.

No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.

Enroll now