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Semester 5Digital Marketing

Social Media & Influencer Marketing crash course, Online BBA, Semester 5:

This subject covers how to build a social media strategy, market on Instagram, YouTube, LinkedIn and X, plan influencer campaigns under ASCI guidelines, and…

  • 13 video lessons
  • 2h 37m
  • Study notes
  • 65 quiz questions
  • Assignment
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Social Media & Influencer Marketing crash course

13 lessons in Social Media & Influencer Marketing

Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.

About this subject

This subject covers how to build a social media strategy, market on Instagram, YouTube, LinkedIn and X, plan influencer campaigns under ASCI guidelines, and measure results with social analytics. After it, you will be able to choose platforms and content for a target audience, plan and brief an influencer campaign, and calculate engagement rates to report on performance.

  1. 1

    Choosing the Right Social Media Platforms

    Module 1, Social Media Strategy: Platform selection

    Which Social Media Platform is Best for Your Business? (Full Breakdown!)· Brand24· 7 min

    Study notes 5 quiz questionsWatch lesson
  2. 2

    Building Audience Personas for Social Media

    Module 1, Social Media Strategy: Audience personas

    How to Build a Successful Buyer Persona in Minutes - FREE· WsCube Tech· 9 min

    Study notes 5 quiz questionsWatch lesson
  3. 3

    Social Media Content Formats Explained

    Module 1, Social Media Strategy: Content formats

    Social Media Content: Full Introduction with Types, Importance & Content Strategy· WsCube Tech· 8 min

    Study notes 5 quiz questionsWatch lesson
  4. 4

    Instagram Marketing Strategy

    Module 2, Platform Marketing: Instagram

    Instagram Marketing Mastery: 10x Your Sales with These 6 Secrets 🔥· The Digital School by Prakash· 17 min

    Study notes 5 quiz questionsWatch lesson
  5. 5

    YouTube Marketing for Brands

    Module 2, Platform Marketing: YouTube

    YouTube Marketing - Digital Marketing Series - PART 1 – [Hindi] – Quick Support· Quick Support· 21 min

    Study notes 5 quiz questionsWatch lesson
  6. 6

    LinkedIn and X (Twitter) Marketing

    Module 2, Platform Marketing: LinkedIn, X marketing

    How To Grow Your Small Business On LinkedIn in 2025 | 5 Proven Strategies + Simple Framework· HubSpot Marketing· 9 min

    Study notes 5 quiz questionsWatch lesson
  7. 7

    Community Management on Social Media

    Module 2, Platform Marketing: Community management

    020 - Social Media Community Management in Hindi | Digital Marketing Course | Tutorial | Training· ADA Patna - Digital Marketing Training Institute· 7 min

    Study notes 5 quiz questionsWatch lesson
  8. 8

    Types of Influencers: Nano to Mega Tiers

    Module 3, Influencer Marketing: Influencer types

    Different Types of Influencers from Micro-Influencers to Mr. Beast· Professor Wolters· 13 min

    Study notes 5 quiz questionsWatch lesson
  9. 9

    How to Plan an Influencer Marketing Campaign

    Module 3, Influencer Marketing: Campaign planning

    How To Launch An INFLUENCER MARKETING CAMPAIGN in 7 Simple Steps (Strategy, Outreach and Examples)· Learn With Shopify· 15 min

    Study notes 5 quiz questionsWatch lesson
  10. 10

    ASCI Guidelines for Influencer Advertising

    Module 3, Influencer Marketing: ASCI influencer guidelines

    What Do The ASCI Guidelines Mean? What Happens If Someone Complains?· Scherezade Shroff· 21 min

    Study notes 5 quiz questionsWatch lesson
  11. 11

    Engagement Rate Formula and Social Media Metrics

    Module 4, Social Analytics: Engagement metrics

    Top Social Media Metrics to Analyze and How to Measure Them Effectively 📚· Metricool· 14 min

    Study notes 5 quiz questionsWatch lesson
  12. 12

    Social Listening Tools and Techniques

    Module 4, Social Analytics: Social listening

    What Is Social Listening? (And 5 Questions You Can Answer With it)· Sprout Social· 6 min

    Study notes 5 quiz questionsWatch lesson
  13. 13

    Social Media Analytics Reporting

    Module 4, Social Analytics: Reporting

    Social media analytics and reporting | Google Digital Marketing & E-commerce Certificate· Grow with Google· 10 min

    Study notes 5 quiz questionsWatch lesson

Assignment

Social Media & Influencer Strategy Plan for an Indian D2C Brand

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What you get

Less scrolling. More passing.

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    Hand-picked video lessons

    13 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.

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    Study notes

    13 lessons come with a summary, key points, key terms and takeaways for quick revision.

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    Quizzes

    65 questions across the course, with the right answer and why, the moment you pick.

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    Assignments

    1 subject assignments with clear tasks, so you practise what each subject actually asks of you.

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    Notebook

    Write notes beside the video, stamped with the exact time, and jump back to that moment later.

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    Progress that follows you

    Completed lessons, quiz scores and where you stopped, saved to your account on every device.

  • Live chat pass

    Live chat

    A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.

Members only

The Online BBA live chat. Study together, live.

A live chat right beside the video, shared by everyone studying Online BBA. Ask a Social Media & Influencer Marketing doubt mid-lesson, share a shortcut, celebrate a finished semester.

  • Live chat beside every lesson
  • One live chat for all of Online BBA
  • Members-only stickers & GIFs
  • One ₹19 pass opens every live chat
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More from Online BBA Semester 5

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Social Media & Influencer Marketing: common questions

This subject covers how to build a social media strategy, market on Instagram, YouTube, LinkedIn and X, plan influencer campaigns under ASCI guidelines, and measure results with social analytics. After it, you will be able to choose platforms and content for a target audience, plan and brief an influencer campaign, and calculate engagement rates to report on performance. It's the Social Media & Influencer Marketing subject of Online BBA, Semester 5, in 13 lessons: Choosing the Right Social Media Platforms; Building Audience Personas for Social Media; Social Media Content Formats Explained; Instagram Marketing Strategy; YouTube Marketing for Brands; LinkedIn and X (Twitter) Marketing; Community Management on Social Media; Types of Influencers: Nano to Mega Tiers; How to Plan an Influencer Marketing Campaign; ASCI Guidelines for Influencer Advertising; Engagement Rate Formula and Social Media Metrics; Social Listening Tools and Techniques; Social Media Analytics Reporting.

Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.

About 2h 37m of video across 13 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.

Yes: “Social Media & Influencer Strategy Plan for an Indian D2C Brand”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.

A members-only live chat beside the video, shared by everyone studying Online BBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.

No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.

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