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Semester 3E-Commerce · Marketing

Digital Marketing crash course, Online MBA, Semester 3:

This subject covers digital marketing strategy and execution: website creation, Google Ads search and display campaigns, SEO, email, affiliate, social, mobile…

  • 30 video lessons
  • 9h 7m
  • Study notes
  • 110 quiz questions
  • Assignment
Enroll nowSee the lessons
Digital Marketing crash course

30 lessons in Digital Marketing

Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.

About this subject

This subject covers digital marketing strategy and execution: website creation, Google Ads search and display campaigns, SEO, email, affiliate, social, mobile and content marketing, and setting up e-commerce stores with payment gateways. After it you will be able to plan an integrated digital marketing strategy, run and optimise paid and organic campaigns, and measure their performance and ROI.

  1. 1

    What is Digital Marketing vs Traditional Marketing

    Module I, Digital Marketing Overview: What is Digital Marketing?, Understanding Marketing Process?, Why Digital Marketing Wins Over traditional Marketing?

    What is Digital Marketing & How is Different from Traditional Marketing?· WsCube Tech· 12 min

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  2. 2

    Digital Marketing Process, Planning and Strategy

    Module I, Digital Marketing Overview: Understanding Digital Marketing Process, Digital Marketing Planning and Strategy

    Digital Marketing Process, digital marketing and e commerce· DWIVEDI GUIDANCE· 5 min

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  3. 3

    Internet, Web and Websites Basics

    Module II, Website Planning and Creation: Understanding Internet, Difference between Internet & web, Understanding websites, Different types of websites

    What is Internet? | Internet क्या है | WWW/ Webpage/ Website/ Browser/ Search Engine | CTA· Computer Tech Academy· 21 min

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  4. 4

    Domain Names, Web Servers and Hosting

    Module II, Website Planning and Creation: Understanding domain names & domain extensions, What is web server & web hosting?, Different types of web servers

    What is Domain and Hosting - How to Buy? | WordPress Tutorials· WsCube Tech· 14 min

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  5. 5

    Planning and Building a Website with a CMS

    Module II, Website Planning and Creation: Planning & Conceptualising a Website, Building website using CMS in Class.

    How To Do Website Planning | Module 5 | Free Digital Marketing Course in Hindi· Hrishikesh Roy· 16 min

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  6. 6

    Google Ads Overview and Search Campaigns

    Module III, Digital Advertising (PPC, Digital Display and YouTube): Google AdWords Overview, Understanding Adwords Algorithm, Creating Search Campaigns, Types of Search Campaigns - Standard, All features, dynamic search & product listing.

    Google Ads Full Course 2026: Learn All Google Ads Campaigns in 3 Hours as a Beginner· WsCube Tech· 32 min

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  7. 7

    Conversion Tracking and Search Campaign Optimization

    Module III, Digital Advertising (PPC, Digital Display and YouTube): Tracking Performance/Conversion: What is conversion tracking? Why is it important, how to set up conversion tracking., Optimizing Search Campaigns: How to optimize campaigns at the time of creation? Optimizing campaign via adgroups.

    Google Ads Conversion Setup 2025 (New Things)- Umar Tazkeer· Umar Tazkeer · 16 min

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  8. 8

    Google Display Campaigns and Remarketing

    Module III, Digital Advertising (PPC, Digital Display and YouTube): Creating Display Campaign, Types of display campaigns - All features, Mobile app, Remarketing, Engagement., Optimizing Display Campaign and Re-marketing.

    The RIGHT Way to Set Up Google Ads Display Remarketing Campaigns | Step-by-Step Tutorial· Grow My Ads· 24 min

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  9. 9

    Online Advertising Types, Platforms and Banner Ads

    Module III, Digital Advertising (PPC, Digital Display and YouTube): What is Online Advertising?, Types of Online Advertising, Display Advertising, Contextual advertising, what are Payment Modules?, Different Online advertising platforms, Creating Banner Ads Using Tools.

    How to Master Paid Marketing: SEM, SMM, Video, and Display Ads Explained· WsCube Tech· 16 min

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  10. 10

    Affiliate Marketing in India

    Module IV, Emerging trends in Digital Marketing: Affiliate Marketing - Affiliate marketing history, Affiliate marketing scenario in India, Different ways to do affiliate marketing.

    Affiliate Marketing For Beginners (2026): Master This Business Model In One Video· Shivansh B.· 22 min

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  11. 11

    Email Marketing and Autoresponders

    Module IV, Emerging trends in Digital Marketing: Email Marketing - What is email marketing and how it works?, Types of email marketing - Opt-in & bulk emailing, Setting up email marketing account, creating a broadcast email., What are auto responders?, Setting up auto responders, Tricks to land in inbox instead of spam folder

    E-Mail Marketing For Affiliate Marketers | E-Mail Marketing Full Course In Hindi For Beginners· Satinder Singh· 34 min

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  12. 12

    Social Media Marketing: Facebook, LinkedIn, Twitter, Video and Podcasts

    Module IV, Emerging trends in Digital Marketing: Social Media Marketing - Concept, How social media marketing is different than others Forms of Internet marketing, Understanding Facebook marketing, Linkedin Marketing, Twitter Marketing, Video Marketing and VIDEO & AUDIO (PODCASTING) marketing

    Social Media Marketing Full Course 2026 with AI· Piyush Sachdeva· 24 min

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  13. 13

    Mobile Marketing: Sites, Apps and Ads

    Module IV, Emerging trends in Digital Marketing: Mobile Web Marketing - Understanding Mobile Devices, Mobile Marketing Measurement and Analytics, Fundamentals of Mobile Marketing, Creating mobile website through wordpress, Using tools to create mobile websites, Using tools to create mobile app Advertising on mobile (App & Web), Content Marketing on mobile.

    Mobile Marketing - Concept, Strategies, Types of Mobile Marketing and Examples (Marketing Video 98)· Marketing91· 7 min

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  14. 14

    Content Marketing Strategy

    Module IV, Emerging trends in Digital Marketing: Content Marketing - Introduction to content marketing, Objective of content marketing, Content marketing 7 step strategy building process, How to write great compelling content, Optimizing content for search engines, How to increase opt-in email list with content marketing with examples.

    Content Marketing Explained | 6 Step Process | Social Seller Academy - Hindi· Social Seller Academy· 15 min

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  15. 15

    How Search Engines Work: SEO and SERP Basics

    Module V, Search Engine Optimization (SEO): What is SEO?, Introduction to SERP, What are search engines?, How search engines work?, Major functions of a search engine

    How Search Engine Works? Crawling, Indexing, and Ranking - Complete Explanation· WsCube Tech· 8 min

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  16. 16

    Keyword Research with Google Keyword Planner

    Module V, Search Engine Optimization (SEO): what are keywords?, Different types of keywords, Google keyword planner tool, Keywords research process, Understanding keywords, How to optimize exact keywords for your business.

    Google Keyword Planner: How to use Google Keyword Planner for Keyword Research - Fully Explained· WsCube Tech· 16 min

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  17. 17

    On-Page and Off-Page SEO, Link Juice and Authority

    Module V, Search Engine Optimization (SEO): On page optimization, Off Page optimization, What is link juice?, Importance of domain and page authority?

    SEO Practical Full Course 2025: Learn On Page SEO, Off Page SEO & Technical SEO in 10 Hours· WsCube Tech· 19 min

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  18. 18

    SEO Tools, Reporting and Strategy

    Module V, Search Engine Optimization (SEO): Top tools for SEO, Monitoring SEO process, Preparing SEO reports, How to create SEO Strategy for your business

    How To Make SEO Monthly Report For Client | Step-by-Step SEO Report Format 2025· My Online Master· 11 min

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  19. 19

    Google Panda, Penguin and EMD Updates

    Module V, Search Engine Optimization (SEO): What is Google Panda Algorithm, Google Penguin and Google EMD Update., How to save your site from Google Panda, Penguin and EMD Update, How to recover your site from Panda, Penguin and EMD.

    Major Google Algorithms Updates you need to know for More SEO Traffic, leads and sales in 2020· Funnel Finance· 3 min

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  20. 20

    E-Commerce Basics and the Indian Market

    Module VI, E-Commerce and Payment Gateway: What is ecommerce?, Top ecommerce websites around the world & it's scenario in India, Case studies on ecommerce websites.

    E-commerce: definition, all types, advantages & disadvantages by Syed Fahad | ecommerce in Hindi· Easiest Solution· 21 min

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  21. 21

    Shopping Carts, Payment Gateways and Logistics

    Module VI, E-Commerce and Payment Gateway: Difference between E-Commerce software and Shopping Cart, software Payment Gateways, Merchant Accounts & Logistics for physical goods.

    Payment gateway in e-commerce || easy explanation with notes || B.com || du sol, regular, ncweb ||· Jyoti Gyan kendra· 8 min

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  22. 22

    WooCommerce Store Setup on WordPress

    Module VI, E-Commerce and Payment Gateway: Integrating Woo-commerce and setting up an ecommerce store on WordPress.

    Create Complete ECommerce Website with WordPress | WordPress WooCommerce Full Course [2026]· WsCube Tech· 108 min

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  23. 23

    Google Shopping Ads and E-Commerce SEO

    Module VI, E-Commerce and Payment Gateway: How to do Google Product Listing Ads (PLA) for ecommerce websites., How to do SEO for an ecommerce website.

    How to Rank No. 1 on Google: Ecommerce SEO Secrets· Learn With Shopify· 15 min

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  24. 24

    Owned, Paid and Earned Media and the Digital Marketing Funnel

    Owned, paid, earned media, Digital marketing funnel

    Paid Media Owned Media & Earned Media Explained by Umar Tazkeer· Umar Tazkeer · 5 min

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  25. 25

    Landing Pages That Convert

    Websites and landing pages

    Landing Page Optimization MASTERCLASS (2025 Edition)· Umar Tazkeer · 13 min

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  26. 26

    Google Ads Metrics: CPC, CTR, CPA and ROAS Explained

    CPC, CTR, CPA, ROAS

    Performance Marketing Metrics Tutorial: Master CPA, CPL & ROAS in 14 Minutes· My Online Master· 13 min

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  27. 27

    Social Media Platform Strategy and Content Calendar

    Platform strategy, Content calendar

    How to Create a Content Calendar? | Social Media Content Calendar Explained· IIDE - The Digital Business School· 13 min

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  28. 28

    Influencer Marketing Explained

    Influencer marketing

    What is Influencer Marketing & How influencers Earn - Umar Tazkeer· Umar Tazkeer · 15 min

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  29. 29

    Google Analytics 4 and Attribution Models

    Google Analytics 4, Attribution models

    What is Attribution Model in Google Analytics 4 - GA4 #35 | Robin Mehta· Robin Mehta· 10 min

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  30. 30

    Marketing Automation Basics

    Marketing automation

    What is Marketing Automation? – [Hindi] – Quick Support· Quick Support· 11 min

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Assignment

Digital Marketing Launch Plan for a Small Indian D2C Brand

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What you get

Less scrolling. More passing.

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    Hand-picked video lessons

    30 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.

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    Study notes

    24 lessons come with a summary, key points, key terms and takeaways for quick revision.

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    Quizzes

    110 questions across the course, with the right answer and why, the moment you pick.

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    Assignments

    1 subject assignments with clear tasks, so you practise what each subject actually asks of you.

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    Notebook

    Write notes beside the video, stamped with the exact time, and jump back to that moment later.

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    Progress that follows you

    Completed lessons, quiz scores and where you stopped, saved to your account on every device.

  • Live chat pass

    Live chat

    A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.

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The Online MBA live chat. Study together, live.

A live chat right beside the video, shared by everyone studying Online MBA. Ask a Digital Marketing doubt mid-lesson, share a shortcut, celebrate a finished semester.

  • Live chat beside every lesson
  • One live chat for all of Online MBA
  • Members-only stickers & GIFs
  • One ₹19 pass opens every live chat
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More from Online MBA Semester 3

All subjects

Digital Marketing: common questions

This subject covers digital marketing strategy and execution: website creation, Google Ads search and display campaigns, SEO, email, affiliate, social, mobile and content marketing, and setting up e-commerce stores with payment gateways. After it you will be able to plan an integrated digital marketing strategy, run and optimise paid and organic campaigns, and measure their performance and ROI. It's the Digital Marketing subject of Online MBA, Semester 3, in 30 lessons: What is Digital Marketing vs Traditional Marketing; Digital Marketing Process, Planning and Strategy; Internet, Web and Websites Basics; Domain Names, Web Servers and Hosting; Planning and Building a Website with a CMS; Google Ads Overview and Search Campaigns; Conversion Tracking and Search Campaign Optimization; Google Display Campaigns and Remarketing; Online Advertising Types, Platforms and Banner Ads; Affiliate Marketing in India; Email Marketing and Autoresponders; Social Media Marketing: Facebook, LinkedIn, Twitter, Video and Podcasts; Mobile Marketing: Sites, Apps and Ads; Content Marketing Strategy; How Search Engines Work: SEO and SERP Basics; Keyword Research with Google Keyword Planner; On-Page and Off-Page SEO, Link Juice and Authority; SEO Tools, Reporting and Strategy; Google Panda, Penguin and EMD Updates; E-Commerce Basics and the Indian Market; Shopping Carts, Payment Gateways and Logistics; WooCommerce Store Setup on WordPress; Google Shopping Ads and E-Commerce SEO; Owned, Paid and Earned Media and the Digital Marketing Funnel; Landing Pages That Convert; Google Ads Metrics: CPC, CTR, CPA and ROAS Explained; Social Media Platform Strategy and Content Calendar; Influencer Marketing Explained; Google Analytics 4 and Attribution Models; Marketing Automation Basics.

Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.

About 9h 7m of video across 30 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.

Yes: “Digital Marketing Launch Plan for a Small Indian D2C Brand”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.

A members-only live chat beside the video, shared by everyone studying Online MBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.

No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.

Enroll now