Stakeholder Identification & Analysis

Summary

Mapping out everyone with an interest in a project's outcome, and their influence and interest level — using this map to decide how much and what kind of communication each stakeholder actually needs.

• 1Build a stakeholder map (influence vs interest) for a hypothetical project.
• 2Learn why treating all stakeholders identically wastes effort on low-influence, low-interest ones.
• 3Practice identifying a hidden stakeholder that's easy to overlook in a given scenario.