Answering 'So What?' in Every Report

Summary

The single question every finding should survive — if a stakeholder can't tell what to do differently after reading your report, the analysis hasn't actually finished its job.

• 1Go through a past report and ask 'so what' after every single finding.
• 2Practice ending every analysis with an explicit recommendation, even a tentative one.
• 3Learn to flag when the honest answer is 'we need more data' rather than forcing a false conclusion.