Writing Clear Insights (Not Just Numbers)

Summary

An insight is 'why' something matters, not just 'what' the number is — 'revenue grew 12%' is a number; 'revenue grew 12%, driven entirely by returning customers, not new acquisition' is an insight.

• 1Take 3 raw numbers from a dataset and turn each into a genuine insight statement.
• 2Practice the pattern: what happened, why it happened, why it matters.
• 3Critique a report you've seen that listed numbers without any real insight.