Root Cause Analysis Questions

Summary

A close cousin of business case questions, focused specifically on diagnosing why a metric moved — testing hypothesis generation and how you'd rule causes in or out with data.

• 1Practice listing hypothesis buckets: internal changes, external factors, seasonality, data/tracking issues.
• 2Prepare a real example from a past project (or Phase 14 portfolio piece) if you have one.
• 3Practice narrating your reasoning out loud — the process is what's being evaluated.