In short
Every A/B test, forecast and risk score is built on probability. You don't need fancy maths, just a few rules and a good feel for randomness.
The foundation for hypothesis testing and A/B testing later — basic rules for combining probabilities, conditional probability, and the intuition behind randomness in data.

Think of it like this
Rolling for a six in Ludo
In Ludo you need a six to start. Each roll has a 1 in 6 chance, and the die doesn't remember your last roll. Waiting five turns doesn't make a six 'due'. Probability is just putting numbers on chances like this, honestly.
Watch it happen
Two tosses of a fair coin
1/4First toss: heads or tails, each with probability 0.5.
The big ideas
What you need to know
Between 0 and 1
0 means impossible, 1 means certain. 0.3 is the same as 30%.
AND: multiply (if independent)
Two independent events both happening: multiply their probabilities.
OR: add (if they can't overlap)
Either of two mutually exclusive events: add them. If they can overlap, subtract the overlap.
Conditional probability
P(A given B) is the chance of A once you know B happened. It's the basis of most real analysis.
Save yourself the pain
Common mistakes
Oops
Believing a result is 'due' after a long streak.
Do this instead
Independent events have no memory. Ten tails in a row doesn't change the next toss.
Oops
Mixing up P(A given B) with P(B given A).
Do this instead
P(cough given flu) is high. P(flu given cough) is much lower. Order matters.
Your mission
Simulate coin tosses
Quick check
A fair die is rolled twice. What's the probability of getting six both times?
Go deeper
- 1Work through a handful of basic probability problems (coin flips, card draws).
- 2Learn conditional probability with a simple, concrete example.
- 3Understand why 'random' data can still show short-term patterns that mean nothing.
More topics at this stop
Stuck on this topic? Ask an Insider
Get 1:1 guidance from people who've walked this exact path — on the InsideEdge app.