Content & Social Strategy Questions
Part of the Digital Marketing Roadmap
In short
'What content strategy would you build for us?' A list of post ideas won't impress. Connecting audience, platforms, content pillars and goals into one plan will.
'What content strategy would you build for X brand?' — testing whether you can connect audience, platform choice, and content pillars into a coherent plan from Phases 4-5.
Think of it like this
Planning a radio station
A city FM station doesn't play random songs. Morning shows for office commuters, afternoon request hours for college students, night shows for slow music. Each show suits its listeners and slot. A content strategy is the same: who's listening, where, and what show they get.
Watch it happen
Structure for a content strategy answer
1/6Who they are and what they care about: 'Working women 25-35 looking for quick healthy recipes.'
The big ideas
What you need to know
Audience first
Start with who you're talking to. Platforms and formats follow from that.
Content pillars
Three or four repeatable themes keep content focused and easy to plan.
One concrete example
Pitch one specific post idea. It makes your answer feel real and memorable.
Metrics beyond likes
Saves, shares and click-throughs show real value more than likes do.
Save yourself the pain
Common mistakes
Oops
Saying 'be on every platform'.
Do this instead
Pick a few platforms that fit the audience and resources, and explain why.
Oops
Listing content ideas without tying them to a goal.
Do this instead
Connect each pillar to what it should achieve for the business.
Your mission
Build a one-slide strategy
Quick check
What should a content strategy answer start with?
Go deeper
- 1Practice a repeatable structure: audience, goals, pillars, formats, cadence.
- 2Prepare a real example from your Phase 14 content or social case study.
- 3Practice justifying platform choices based on audience fit, not personal preference.
More channel & strategy at this stop
SEO Strategy Questions
Paid Media Strategy Questions
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