Paid Media Strategy Questions

Summary

'How would you allocate a budget across Google and Meta ads for X product?' — testing your understanding of channel fit, targeting, and budget reasoning from Phase 6.

• 1Review Phase 6 and practice justifying a channel and budget split for a sample scenario.
• 2Prepare to discuss how you'd test before scaling a new campaign.
• 3Practice explaining bidding strategy trade-offs in plain, non-jargon language.