Run a Full SEO Audit on a Real Website
Part of the Digital Marketing Roadmap
In short
This project ties the whole SEO phase together. You'll audit a real site like a junior SEO would, and walk away with a report you can show in interviews.
The practice project for this phase — apply everything from technical, on-page, content and off-page SEO to audit a real site and produce a prioritized list of fixes.
Think of it like this
A full car service, not just a wash
A good mechanic checks the engine, brakes, tyres and lights, writes what's urgent and what can wait, and gives you a clear bill. An SEO audit is that full service checklist for a website.
Watch it happen
Your audit plan
1/5Crawl the site with Screaming Frog's free version and export every URL, title and status code.
The big ideas
What you need to know
A repeatable checklist
You practise working through technical, on-page and content checks in a fixed order.
Prioritise
Rank fixes by impact and effort. A sitewide noindex beats a missing alt tag.
Evidence for each issue
Screenshots and URLs make each finding clear and believable.
A client-ready report
Short summary first, details after. This becomes a portfolio piece.
See it in code
Walk through the code
1=IF(LEN(B2)=0,"Missing",IF(LEN(B2)>60,"Too long","OK"))2=IF(COUNTIF(B:B,B2)>1,"Duplicate","Unique")3=IF(C2<>200,"Check status "&C2,"OK")1/3Flags missing titles and ones over about 60 characters, which Google may cut short.
Paste a crawl export into Sheets: B is the title, C is the HTTP status code. These flag common issues on every row.
Save yourself the pain
Common mistakes
Oops
Dumping 300 issues in a spreadsheet and calling it done.
Do this instead
Group issues, explain why each matters, and lead with the top five fixes.
Oops
Auditing a giant site like Flipkart as a first project.
Do this instead
Pick a small business or NGO site with 20 to 200 pages. You can actually finish it.
Your mission
Milestone one: crawl and flag
Quick check
Your audit finds a sitewide noindex tag, 40 missing alt texts and two slow pages. What goes first in the report?
Go deeper
- 1Pick a real website (yours, a friend's, or a public small business) to audit.
- 2Cover technical, on-page, content and backlink dimensions in your audit.
- 3Prioritize your findings by expected impact and effort, not just by category.
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