Content Strategy Basics

Summary

Deciding what content to create, for whom, and why — tied explicitly to business goals and funnel stages, rather than publishing content just to stay 'active'.

• 1Draft a simple content strategy: audience, goals, content pillars, and formats.
• 2Audit a brand's existing content and identify which funnel stage each piece targets.
• 3Learn to say no to content ideas that don't map to a clear strategic goal.