Sales & Distribution Management crash course, Online BBA, Semester 5:
This subject covers how companies organise and manage their sales force, design distribution channels, and move goods to customers through logistics, retail…
- 13 video lessons
- 3h 11m
- Study notes
- 65 quiz questions
- Assignment
13 lessons in Sales & Distribution Management
Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.
About this subject
This subject covers how companies organise and manage their sales force, design distribution channels, and move goods to customers through logistics, retail and rural networks. After it, you will be able to explain the personal selling process, plan recruitment, compensation, territories and quotas for a sales team, handle channel conflict, and outline a physical distribution system.
- 1
Sales Management: Objectives and Functions
Module 1, Sales Management: Objectives and functions
Sales Management | Objectives of sales management | Great Learning· Great Learning· 26 min
Study notes 5 quiz questionsWatch lesson - 2
Personal Selling Process and AIDA Model
Module 1, Sales Management: Personal selling process (AIDA)
AIDAS Theory of Selling· LAWncher· 13 min
Study notes 5 quiz questionsWatch lesson - 3
Sales Organisation Structures
Module 1, Sales Management: Sales organisation structures
Types of Sales Organization Structure in Hindi | Different Types of Sales Organizations Explained· Management Mantra · 13 min
Study notes 5 quiz questionsWatch lesson - 4
Sales Force Recruitment, Selection and Training
Module 2, Sales Force Management: Recruitment and selection, Training
Sales Force Management (2024) - Meaning, Process (Recruitment, Selection, Training)· Jatin Piplani · 14 min
Study notes 5 quiz questionsWatch lesson - 5
Sales Force Motivation and Compensation Plans
Module 2, Sales Force Management: Motivation and compensation
Sales-Force Motivation | Process, Types, Terms, and Importance | Maslow, & Herzberg Need Theory· Mayank's Study Point· 23 min
Study notes 5 quiz questionsWatch lesson - 6
Sales Territory Design and Sales Quotas
Module 2, Sales Force Management: Sales territory design, Sales quotas
SALES TERRITORY IN HINDI | Concept, Importance & Process | Sales Management | BBA/MBA | ppt· Sonu Singh - PPT wale· 12 min
Study notes 5 quiz questionsWatch lesson - 7
Salesperson Performance Evaluation
Module 2, Sales Force Management: Performance evaluation
Sales performance - Evaluation and Control of Sales performance· Marketing91· 7 min
Study notes 5 quiz questionsWatch lesson - 8
Marketing Channel Functions, Architecture and Levels
Module 3, Distribution Management: Channel functions, Channel architecture and levels
11| Marketing Distribution, Direct and Indirect Channel, Channel design b2b and service marketing· DWIVEDI GUIDANCE· 23 min
Study notes 5 quiz questionsWatch lesson - 9
How to Select Distribution Channels
Module 3, Distribution Management: Channel selection
Factors Affecting Choice of Distribution Channels in Hindi ǁ Marketing Management ǁ BBA / Bcom ǁ ppt· Sonu Singh - PPT wale· 11 min
Study notes 5 quiz questionsWatch lesson - 10
Channel Conflict Types and Channel Control
Module 3, Distribution Management: Channel conflict and control
CHANNEL CONFLICT IN HINDI | Concept & Types | Channels of Distribution | Supply Chain | BBA/MBA ppt· Sonu Singh - PPT wale· 15 min
Study notes 5 quiz questionsWatch lesson - 11
Order Processing and Warehousing
Module 4, Logistics & Physical Distribution: Order processing, Warehousing
Warehousing - Meaning, Process, Functions, Importance, Factors· Management Mantra · 12 min
Study notes 5 quiz questionsWatch lesson - 12
Transportation and Inventory Management in Logistics
Module 4, Logistics & Physical Distribution: Transportation, Inventory
Logistics Management in 12 minutes· Leaders Talk - ThinkEduca· 12 min
Study notes 5 quiz questionsWatch lesson - 13
Retailing, Wholesaling and Rural Distribution
Module 4, Logistics & Physical Distribution: Retailing and wholesaling, Rural distribution
FMCG Distribution Channel | Urban & Rural Distribution Channels | Retailer, Distributor, CFA Margins· B4P - Beyond 4Ps· 10 min
Study notes 5 quiz questionsWatch lesson
Assignment
Sales & Distribution Plan for a Regional FMCG Launch
Less scrolling. More passing.
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Hand-picked video lessons
13 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.
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Study notes
13 lessons come with a summary, key points, key terms and takeaways for quick revision.
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Quizzes
65 questions across the course, with the right answer and why, the moment you pick.
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Assignments
1 subject assignments with clear tasks, so you practise what each subject actually asks of you.
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Notebook
Write notes beside the video, stamped with the exact time, and jump back to that moment later.
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Progress that follows you
Completed lessons, quiz scores and where you stopped, saved to your account on every device.
- Live chat pass
Live chat
A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.
The Online BBA live chat. Study together, live.
A live chat right beside the video, shared by everyone studying Online BBA. Ask a Sales & Distribution Management doubt mid-lesson, share a shortcut, celebrate a finished semester.
- Live chat beside every lesson
- One live chat for all of Online BBA
- Members-only stickers & GIFs
- One ₹19 pass opens every live chat
Online BBA live chat
Anyone else finding Sales & Distribution Management tricky? 😅
Lesson 2 cleared it up for me. Watch it before the quiz

Doing it now, thanks!
Starting Consumer Behaviour tonight if anyone wants to go together
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Sales & Distribution Management: common questions
This subject covers how companies organise and manage their sales force, design distribution channels, and move goods to customers through logistics, retail and rural networks. After it, you will be able to explain the personal selling process, plan recruitment, compensation, territories and quotas for a sales team, handle channel conflict, and outline a physical distribution system. It's the Sales & Distribution Management subject of Online BBA, Semester 5, in 13 lessons: Sales Management: Objectives and Functions; Personal Selling Process and AIDA Model; Sales Organisation Structures; Sales Force Recruitment, Selection and Training; Sales Force Motivation and Compensation Plans; Sales Territory Design and Sales Quotas; Salesperson Performance Evaluation; Marketing Channel Functions, Architecture and Levels; How to Select Distribution Channels; Channel Conflict Types and Channel Control; Order Processing and Warehousing; Transportation and Inventory Management in Logistics; Retailing, Wholesaling and Rural Distribution.
Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.
About 3h 11m of video across 13 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.
Yes: “Sales & Distribution Plan for a Regional FMCG Launch”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.
A members-only live chat beside the video, shared by everyone studying Online BBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.
No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.