Search Engine Optimisation & Content Strategy crash course, Online BBA, Semester 5: Search Engine Optimisation & Content Strategy

This subject covers how search engines crawl, index and rank pages, along with keyword research, on-page, technical, off-page and local SEO, and planning content through the marketing funnel and a content calendar. After it, you will be able to audit a website against an SEO checklist, plan content for each funnel stage, and adapt your strategy for AI-generated content and answer engines. It's the Search Engine Optimisation & Content Strategy subject of Online BBA, Semester 5, in 12 lessons: How Search Engines Work: Crawling, Indexing, Ranking; Keyword Research for SEO; On-Page SEO Explained; Technical SEO: Site Speed and Mobile Optimisation; Link Building and Off-Page SEO; Local SEO and Google Business Profile; Content Marketing Funnel Stages; How to Build a Content Calendar; Blogging and Video Content Strategy; AI-Generated Content and SEO; Answer Engine Optimisation (AEO); Essential SEO Tools.

Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.

About 3h 51m of video across 12 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.

Yes: “SEO & Content Strategy Plan for a Local Business Website”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.

A members-only live chat beside the video, shared by everyone studying Online BBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.

No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.