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Brand Management crash course, Online BBA, Semester 6:

This subject covers how brands are built, measured and managed, from brand elements and personality through brand equity models such as Aaker's and Keller's…

  • 11 video lessons
  • 1h 56m
  • Study notes
  • 55 quiz questions
  • Assignment
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Brand Management crash course

11 lessons in Brand Management

Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.

About this subject

This subject covers how brands are built, measured and managed, from brand elements and personality through brand equity models such as Aaker's and Keller's CBBE pyramid, to positioning, extensions, co-branding, architecture and rebranding. After it you will be able to analyse a brand's equity, choose positioning and extension strategies, and plan how to revitalise or take a brand digital and global.

  1. 1

    Brand vs Product and Brand Elements

    Module 1, Brand Fundamentals: Brand vs product, Brand elements

    Brand Elements, brand elements, brand elements Hindi, brand elements in brand Management· Management Mantra · 10 min

    Study notes 5 quiz questionsWatch lesson
  2. 2

    Brand Identity vs Brand Image

    Module 1, Brand Fundamentals: Brand identity and image

    Brand Image vs Brand Identity: How Brands Influence What We Think· Professor Wolters· 5 min

    Study notes 5 quiz questionsWatch lesson
  3. 3

    Aaker's Brand Personality Framework

    Module 1, Brand Fundamentals: Brand personality (Aaker)

    Aaker's Brand Personality Model | Brand Personality· Management Mantra · 6 min

    Study notes 5 quiz questionsWatch lesson
  4. 4

    Aaker's Brand Equity Model

    Module 2, Brand Equity: Aaker's brand equity model

    Aaker brand equity model, Aaker brand equity model, aaker brand equity, aaker brand identity model· Management Mantra · 7 min

    Study notes 5 quiz questionsWatch lesson
  5. 5

    Keller's CBBE Pyramid

    Module 2, Brand Equity: Keller's CBBE pyramid

    keller brand equity model, keller brand resonance pyramid, keller brand equity model· Management Mantra · 7 min

    Study notes 5 quiz questionsWatch lesson
  6. 6

    Measuring Brand Equity and Interbrand Valuation

    Module 2, Brand Equity: Brand equity measurement, Brand valuation (Interbrand)

    Brand Value - Meaning, Difference from Brand equity and different methods of Brand valuation· Marketing91· 5 min

    Study notes 5 quiz questionsWatch lesson
  7. 7

    Brand Positioning Strategies

    Module 3, Brand Strategy: Brand positioning strategies

    Brand Positioning, brand positioning in marketing, brand positioning strategy, brand positioning· Management Mantra · 14 min

    Study notes 5 quiz questionsWatch lesson
  8. 8

    Brand Extensions and Co-Branding

    Module 3, Brand Strategy: Brand extensions, Co-branding

    Brand Extension, brand extension, brand extension in hindi, brand extension strategy,brand extension· Management Mantra · 10 min

    Study notes 5 quiz questionsWatch lesson
  9. 9

    Brand Architecture Types

    Module 3, Brand Strategy: Brand architecture

    Brand Architecture, brand architecture, brand architecture in hindi, brand architecture strategy· Management Mantra · 16 min

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  10. 10

    Brand Revitalisation and Rebranding

    Module 4, Managing Brands Over Time: Brand revitalisation, Rebranding

    Lecture 58: Brand Revitalization & Repositioning· IIT Roorkee July 2018· 19 min

    Study notes 5 quiz questionsWatch lesson
  11. 11

    Digital and Global Branding

    Module 4, Managing Brands Over Time: Digital branding, Global branding

    Branding Course | Detailed Course on Brand Management | All Branding Concepts in 2022· Marketing91· 17 min

    Study notes 5 quiz questionsWatch lesson

Assignment

Brand Audit and Strategy Plan for a Real Brand

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What you get

Less scrolling. More passing.

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    Hand-picked video lessons

    11 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.

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    Study notes

    11 lessons come with a summary, key points, key terms and takeaways for quick revision.

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    Quizzes

    55 questions across the course, with the right answer and why, the moment you pick.

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    Assignments

    1 subject assignments with clear tasks, so you practise what each subject actually asks of you.

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    Notebook

    Write notes beside the video, stamped with the exact time, and jump back to that moment later.

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    Progress that follows you

    Completed lessons, quiz scores and where you stopped, saved to your account on every device.

  • Live chat pass

    Live chat

    A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.

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The Online BBA live chat. Study together, live.

A live chat right beside the video, shared by everyone studying Online BBA. Ask a Brand Management doubt mid-lesson, share a shortcut, celebrate a finished semester.

  • Live chat beside every lesson
  • One live chat for all of Online BBA
  • Members-only stickers & GIFs
  • One ₹19 pass opens every live chat
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More from Online BBA Semester 6

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Brand Management: common questions

This subject covers how brands are built, measured and managed, from brand elements and personality through brand equity models such as Aaker's and Keller's CBBE pyramid, to positioning, extensions, co-branding, architecture and rebranding. After it you will be able to analyse a brand's equity, choose positioning and extension strategies, and plan how to revitalise or take a brand digital and global. It's the Brand Management subject of Online BBA, Semester 6, in 11 lessons: Brand vs Product and Brand Elements; Brand Identity vs Brand Image; Aaker's Brand Personality Framework; Aaker's Brand Equity Model; Keller's CBBE Pyramid; Measuring Brand Equity and Interbrand Valuation; Brand Positioning Strategies; Brand Extensions and Co-Branding; Brand Architecture Types; Brand Revitalisation and Rebranding; Digital and Global Branding.

Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.

About 1h 56m of video across 11 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.

Yes: “Brand Audit and Strategy Plan for a Real Brand”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.

A members-only live chat beside the video, shared by everyone studying Online BBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.

No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.

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