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Semester 6

Digital Marketing crash course, Online BBA, Semester 6:

Online channels, branding and campaign management.

  • 5 video lessons
  • 1h 29m
  • Study notes
  • 15 quiz questions
  • Assignment
Enroll nowSee the lessons
Digital Marketing crash course

5 lessons in Digital Marketing

Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.

  1. 1

    Marketing in the Digital Era and E-Marketing

    Explain types of digital marketing and e-marketing with CRM.

    Digital Marketing - Meaning, Definitions, Types, Benefits, Importance· Management Mantra · 11 min

    Study notes 3 quiz questionsWatch lesson
  2. 2

    Online Marketing Mix and the Digital Ecosystem

    Apply the e-marketing mix and understand online consumer decisions.

    Digital Azadi's Digital Ecosystem Model· Digital Azadi· 17 min

    Study notes 3 quiz questionsWatch lesson
  3. 3

    Social Media, Analytics, Viral and Inbound Marketing

    Use social media models, analytics and viral and inbound marketing.

    Interactive Marketing, Buzz Marketing, Viral Marketing, Mobile Marketing, Marketing Communication· DWIVEDI GUIDANCE· 13 min

    Study notes 3 quiz questionsWatch lesson
  4. 4

    Online Branding and Consumer Brand Emotion

    Build digital brands with consumer centricity.

    Digital Branding for Local Business / Brand - Full Episode - Organic Farm· Rajeev Mehta· 21 min

    Study notes 3 quiz questionsWatch lesson
  5. 5

    E-Commerce, Engagement and Campaign Management

    Run engagement and online campaigns on Facebook, X and blogs.

    Facebook Ads For Beginners | Learn Fb Ads In 30 Min || Hindi· Digital Marketing Guruji· 27 min

    Study notes 3 quiz questionsWatch lesson

Assignment

A Digital Marketing Plan and Facebook Campaign Analysis for a Local Business

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What you get

Less scrolling. More passing.

  • Free

    Hand-picked video lessons

    5 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.

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    Study notes

    5 lessons come with a summary, key points, key terms and takeaways for quick revision.

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    Quizzes

    15 questions across the course, with the right answer and why, the moment you pick.

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    Assignments

    1 subject assignments with clear tasks, so you practise what each subject actually asks of you.

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    Notebook

    Write notes beside the video, stamped with the exact time, and jump back to that moment later.

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    Progress that follows you

    Completed lessons, quiz scores and where you stopped, saved to your account on every device.

  • Live chat pass

    Live chat

    A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.

Members only

The Online BBA live chat. Study together, live.

A live chat right beside the video, shared by everyone studying Online BBA. Ask a Digital Marketing doubt mid-lesson, share a shortcut, celebrate a finished semester.

  • Live chat beside every lesson
  • One live chat for all of Online BBA
  • Members-only stickers & GIFs
  • One ₹19 pass opens every live chat
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More from Online BBA Semester 6

All subjects

Digital Marketing: common questions

Online channels, branding and campaign management. It's the Digital Marketing subject of Online BBA, Semester 6, in 5 lessons: Marketing in the Digital Era and E-Marketing; Online Marketing Mix and the Digital Ecosystem; Social Media, Analytics, Viral and Inbound Marketing; Online Branding and Consumer Brand Emotion; E-Commerce, Engagement and Campaign Management.

Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.

About 1h 29m of video across 5 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.

Yes: “A Digital Marketing Plan and Facebook Campaign Analysis for a Local Business”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.

A members-only live chat beside the video, shared by everyone studying Online BBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.

No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.

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