Marketing Management crash course, Online MBA, Semester 1:
This subject covers the core ideas of marketing, from customer needs and buying behaviour to segmentation, targeting and positioning, and the decisions behind…
- 17 video lessons
- 3h 19m
- Study notes
- 85 quiz questions
- Assignment
17 lessons in Marketing Management
Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.
About this subject
This subject covers the core ideas of marketing, from customer needs and buying behaviour to segmentation, targeting and positioning, and the decisions behind product, price, place and promotion. After it you will be able to analyse a market, position a new product, choose pricing and channel strategies, and plan an integrated communication mix.
- 1
Needs, Wants, Demand and Marketing Philosophies
Module 1, Marketing Concepts: Needs, wants, demand, Marketing philosophies
Marketing, marketing management, Core Concepts, marketing management mba, marketing management bba· DWIVEDI GUIDANCE· 17 min
Study notes 5 quiz questionsWatch lesson - 2
PESTEL Analysis of the Marketing Environment
Module 1, Marketing Concepts: Marketing environment (PESTEL)
PESTEL Analysis EXPLAINED | B2U | Business To You· Business To You· 10 min
Study notes 5 quiz questionsWatch lesson - 3
Marketing Mix: 4Ps and 7Ps
Module 1, Marketing Concepts: Marketing mix 4Ps / 7Ps
Marketing Mix in Marketing Management| 4P's Marketing Mix| 7P's Marketing Mix| 4C's Marketing Mix· Prof. Evneet's COMMERCE CLASSES· 35 min
Study notes 5 quiz questionsWatch lesson - 4
Consumer Buyer Decision Process
Module 2, Buying Behaviour: Consumer buyer decision process
Consumer buying decision process (5 Steps) / Five stages of Consumer buying decision process· Management by Dr. Mitul Dhimar· 9 min
Study notes 5 quiz questionsWatch lesson - 5
Factors Influencing Consumer Behaviour
Module 2, Buying Behaviour: Factors influencing behaviour
5 Factors Influencing Consumer Behaviour (+ Buying Decisions)· Brand Master Academy· 12 min
Study notes 5 quiz questionsWatch lesson - 6
B2B Buying Centre
Module 2, Buying Behaviour: B2B buying centre
Buying Center in marketing, b2b buying center, Buying Center Roles, buying role, mba, bba, bcom· DWIVEDI GUIDANCE· 6 min
Study notes 5 quiz questionsWatch lesson - 7
Market Segmentation Bases
Module 3, STP: Segmentation bases
Basis of Market Segmentation, basis of segmentation, marketing management, principles of marketing· DWIVEDI GUIDANCE· 9 min
Study notes 5 quiz questionsWatch lesson - 8
Targeting Strategies
Module 3, STP: Targeting strategies
Targeting, targeting strategies, Targeting strategies in marketing, marketing management mba, bba· DWIVEDI GUIDANCE· 8 min
Study notes 5 quiz questionsWatch lesson - 9
Positioning with POPs and PODs
Module 3, STP: Positioning, POPs and PODs
What is Positioning? Market Positioning Explained | Points of Parity and Points of Differences (26)· Marketing91· 6 min
Study notes 5 quiz questionsWatch lesson - 10
Product Levels and Branding Basics
Module 4, Product & Pricing: Product levels, Branding basics
Levels of Product with example, Concept of product, levels of product in Marketing Management· DWIVEDI GUIDANCE· 7 min
Study notes 5 quiz questionsWatch lesson - 11
Product Life Cycle Stages and Strategies
Module 4, Product & Pricing: Product life cycle
Product Life Cycle, Product life cycle in hindi, Product Life Cycle in marketing management, PLC,· DWIVEDI GUIDANCE· 11 min
Study notes 5 quiz questionsWatch lesson - 12
New Product Development Process
Module 4, Product & Pricing: New product development
New Product Development - Process and Stages with Examples and Case studies (Marketing video 52)· Marketing91· 11 min
Study notes 5 quiz questionsWatch lesson - 13
Pricing Methods: Skimming vs Penetration
Module 4, Product & Pricing: Pricing methods, skimming vs penetration
new product pricing strategies in marketing, penetration pricing strategy, skimming pricing strategy· DWIVEDI GUIDANCE· 8 min
Study notes 5 quiz questionsWatch lesson - 14
Distribution Channel Design and Levels
Module 5, Place & Promotion: Channel design and levels
Marketing Channels | Channel - Design Decision | Steps | Meaning | Types | Marketing Management· Accounting MasterClass· 19 min
Study notes 5 quiz questionsWatch lesson - 15
Integrated Marketing Communication
Module 5, Place & Promotion: Integrated marketing communication
IMC - INTEGRATED MARKETING COMMUNICATIONS IN HINDI | Concept, Tools & Trends| Marketing Management· Sonu Singh - PPT wale· 16 min
Study notes 5 quiz questionsWatch lesson - 16
Promotion Mix: Advertising, Sales Promotion, PR, Personal Selling
Module 5, Place & Promotion: Advertising, sales promotion, PR, personal selling
Promotion, Promotion Mix in marketing, objectives and methods of promotion, marketing management· DWIVEDI GUIDANCE· 10 min
Study notes 5 quiz questionsWatch lesson - 17
Digital Marketing Basics
Module 5, Place & Promotion: Digital marketing basics
Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn· Simplilearn· 5 min
Study notes 5 quiz questionsWatch lesson
Assignment
Marketing Plan Brief for a New Product Launch
Less scrolling. More passing.
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Hand-picked video lessons
17 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.
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Study notes
17 lessons come with a summary, key points, key terms and takeaways for quick revision.
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Quizzes
85 questions across the course, with the right answer and why, the moment you pick.
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Assignments
1 subject assignments with clear tasks, so you practise what each subject actually asks of you.
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Notebook
Write notes beside the video, stamped with the exact time, and jump back to that moment later.
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Progress that follows you
Completed lessons, quiz scores and where you stopped, saved to your account on every device.
- Live chat pass
Live chat
A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.
The Online MBA live chat. Study together, live.
A live chat right beside the video, shared by everyone studying Online MBA. Ask a Marketing Management doubt mid-lesson, share a shortcut, celebrate a finished semester.
- Live chat beside every lesson
- One live chat for all of Online MBA
- Members-only stickers & GIFs
- One ₹19 pass opens every live chat
Online MBA live chat
Anyone else finding Marketing Management tricky? 😅
Lesson 2 cleared it up for me. Watch it before the quiz
Doing it now, thanks!
Starting Accounting for Management tonight if anyone wants to go together
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Marketing Management: common questions
This subject covers the core ideas of marketing, from customer needs and buying behaviour to segmentation, targeting and positioning, and the decisions behind product, price, place and promotion. After it you will be able to analyse a market, position a new product, choose pricing and channel strategies, and plan an integrated communication mix. It's the Marketing Management subject of Online MBA, Semester 1, in 17 lessons: Needs, Wants, Demand and Marketing Philosophies; PESTEL Analysis of the Marketing Environment; Marketing Mix: 4Ps and 7Ps; Consumer Buyer Decision Process; Factors Influencing Consumer Behaviour; B2B Buying Centre; Market Segmentation Bases; Targeting Strategies; Positioning with POPs and PODs; Product Levels and Branding Basics; Product Life Cycle Stages and Strategies; New Product Development Process; Pricing Methods: Skimming vs Penetration; Distribution Channel Design and Levels; Integrated Marketing Communication; Promotion Mix: Advertising, Sales Promotion, PR, Personal Selling; Digital Marketing Basics.
Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.
About 3h 19m of video across 17 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.
Yes: “Marketing Plan Brief for a New Product Launch”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.
A members-only live chat beside the video, shared by everyone studying Online MBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.
No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.