Brand Management crash course, Online MBA, Semester 4:
This subject covers how brands are built, positioned, communicated and measured, including Aaker's brand equity model, Keller's CBBE pyramid, brand…
- 11 video lessons
- 1h 59m
- Study notes
- 55 quiz questions
- Assignment
11 lessons in Brand Management
Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.
About this subject
This subject covers how brands are built, positioned, communicated and measured, including Aaker's brand equity model, Keller's CBBE pyramid, brand architecture, extensions, audits and Interbrand valuation. After it you will be able to analyse a brand's equity, recommend positioning and extension decisions, and evaluate a brand through an audit or valuation.
- 1
Brand Elements Explained
Module 1, Brand Basics: Brand elements
Brand Elements - Types of Brand elements and their Importance· Marketing91· 8 min
Study notes 5 quiz questionsWatch lesson - 2
Aaker's Brand Equity Model
Module 1, Brand Basics: Brand equity (Aaker)
Aaker Brand Equity Model I Marketing I Brand Management I UGC NET Paper 2 Management I Code 17· Simply Management Notes· 17 min
Study notes 5 quiz questionsWatch lesson - 3
Keller's CBBE Pyramid
Module 1, Brand Basics: Keller's CBBE pyramid
Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)· Brand Master Academy· 4 min
Study notes 5 quiz questionsWatch lesson - 4
Brand Positioning Strategy
Module 2, Positioning & Architecture: Brand positioning
Brand Positioning, brand positioning in marketing, brand positioning strategy, brand positioning· Management Mantra · 14 min
Study notes 5 quiz questionsWatch lesson - 5
Brand Architecture Types
Module 2, Positioning & Architecture: Brand architecture
Brand Architecture, brand architecture, brand architecture in hindi, brand architecture strategy· Management Mantra · 16 min
Study notes 5 quiz questionsWatch lesson - 6
Brand Extensions: Pros and Cons
Module 2, Positioning & Architecture: Brand extensions
Best And Worst Brand Extension Examples· Brand Master Academy· 12 min
Study notes 5 quiz questionsWatch lesson - 7
Integrated Marketing Communications (IMC)
Module 3, Brand Communication: IMC
IMC - INTEGRATED MARKETING COMMUNICATIONS IN HINDI | Concept, Tools & Trends| Marketing Management· Sonu Singh - PPT wale· 15 min
Study notes 5 quiz questionsWatch lesson - 8
Brand Storytelling and Celebrity Endorsement
Module 3, Brand Communication: Brand storytelling, Celebrity endorsement
How Celebrity Endorsement System Works in India | Virat Kohli | Ranveer Singh | Tamannah Bhatia· Woyce· 8 min
Study notes 5 quiz questionsWatch lesson - 9
How to Conduct a Brand Audit
Module 4, Measuring Brands: Brand audit
Brand Audit, brand audit, brand audit process, brand audit steps, brand audit framework· Management Mantra · 11 min
Study notes 5 quiz questionsWatch lesson - 10
Brand Valuation: Interbrand Method
Module 4, Measuring Brands: Brand valuation (Interbrand)
Interbrand's Brand Valuation Methodology· Interbrand· 2 min
Study notes 5 quiz questionsWatch lesson - 11
Rebranding Strategy
Module 4, Measuring Brands: Rebranding
Rebranding Strategy | How To Rebrand Like A Pro Brand Strategist· Brand Master Academy· 12 min
Study notes 5 quiz questionsWatch lesson
Assignment
Brand Health Report and Strategy Memo for a Brand of Your Choice
Less scrolling. More passing.
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Hand-picked video lessons
11 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.
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Study notes
11 lessons come with a summary, key points, key terms and takeaways for quick revision.
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Quizzes
55 questions across the course, with the right answer and why, the moment you pick.
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Assignments
1 subject assignments with clear tasks, so you practise what each subject actually asks of you.
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Notebook
Write notes beside the video, stamped with the exact time, and jump back to that moment later.
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Progress that follows you
Completed lessons, quiz scores and where you stopped, saved to your account on every device.
- Live chat pass
Live chat
A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.
The Online MBA live chat. Study together, live.
A live chat right beside the video, shared by everyone studying Online MBA. Ask a Brand Management doubt mid-lesson, share a shortcut, celebrate a finished semester.
- Live chat beside every lesson
- One live chat for all of Online MBA
- Members-only stickers & GIFs
- One ₹19 pass opens every live chat
Online MBA live chat
Anyone else finding Brand Management tricky? 😅
Lesson 2 cleared it up for me. Watch it before the quiz
Doing it now, thanks!
Starting Entrepreneurship Development tonight if anyone wants to go together
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Brand Management: common questions
This subject covers how brands are built, positioned, communicated and measured, including Aaker's brand equity model, Keller's CBBE pyramid, brand architecture, extensions, audits and Interbrand valuation. After it you will be able to analyse a brand's equity, recommend positioning and extension decisions, and evaluate a brand through an audit or valuation. It's the Brand Management subject of Online MBA, Semester 4, in 11 lessons: Brand Elements Explained; Aaker's Brand Equity Model; Keller's CBBE Pyramid; Brand Positioning Strategy; Brand Architecture Types; Brand Extensions: Pros and Cons; Integrated Marketing Communications (IMC); Brand Storytelling and Celebrity Endorsement; How to Conduct a Brand Audit; Brand Valuation: Interbrand Method; Rebranding Strategy.
Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.
About 1h 59m of video across 11 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.
Yes: “Brand Health Report and Strategy Memo for a Brand of Your Choice”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.
A members-only live chat beside the video, shared by everyone studying Online MBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.
No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.