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Semester 4E-Commerce · IT

Search Engine Optimization crash course, Online MBA, Semester 4:

This subject explains how search engines crawl, index and rank websites, and how to improve a site's visibility through keyword research, on-page optimization…

  • 17 video lessons
  • 3h 11m
  • Study notes
  • 85 quiz questions
  • Assignment
Enroll nowSee the lessons
Search Engine Optimization crash course

17 lessons in Search Engine Optimization

Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.

About this subject

This subject explains how search engines crawl, index and rank websites, and how to improve a site's visibility through keyword research, on-page optimization and off-page link building. After it you will be able to research and select keywords, optimize page elements like titles, meta tags and headings, and plan ethical white hat SEO and link-building activities for a website.

  1. 1

    Domains and the World Wide Web Explained

    Module I, SEO Basics: Introduction about Domain, World Wide Web

    What is Domain Name, URL, Web Page, Website, WWW, Web Hosting | TechTerms· TechTerms· 5 min

    Study notes 5 quiz questionsWatch lesson
  2. 2

    How Search Engines Work

    Module I, SEO Basics: Importance of Search Engine, Working of search engine, Website performance monitor in search engine

    How Search Engine Works? Crawling, Indexing, and Ranking - Complete Explanation· WsCube Tech· 8 min

    Study notes 5 quiz questionsWatch lesson
  3. 3

    Search Engines vs Portals vs Directories

    Module I, SEO Basics: Difference between Portal & Search Engine, Difference between directories & search engine

    SEO Tutorial 2020: Search Engine Vs Portals· Tutorial Points· 4 min

    Study notes 5 quiz questionsWatch lesson
  4. 4

    What Is SEO and Why Web Traffic Matters

    Module II, : Introduction to SEO, Web Traffic, Need of SEO

    What is SEO and How Does it Work? | Types of SEO | Search Engine Optimization Full Information· WsCube Tech· 4 min

    Study notes 5 quiz questionsWatch lesson
  5. 5

    How SEO Works: Step-by-Step Process

    Module II, : Working of SEO, Steps in SEO

    What Is SEO & How It Works? Step by Step SEO Tutorial for Beginners in Hindi (2026)· Sachin Pathania· 16 min

    Study notes 5 quiz questionsWatch lesson
  6. 6

    Black Hat vs White Hat SEO Techniques

    Module II, : Types of SEO techniques: Black Hat Techniques, White Hat Techniques

    What is White Hat SEO & Gray Hat SEO & Black Hat SEO? - Techniques of SEO· WsCube Tech· 10 min

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  7. 7

    Keyword Research Basics and Types of Keywords

    Module III, Keyword Research & Analysis: Introduction to Keyword research: Types of keywords, Keyword research methodology

    Keywords Kya Hai? How to do Keyword Research for SEO & Choose Right Keywords?· WsCube Tech· 7 min

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  8. 8

    Keyword Research Tools and Building a Keyword List

    Module III, Keyword Research & Analysis: keywords analysis tools, Preparing keyword list, localized keyword research

    7 Best Free Keyword Research Tools (With No Limits)· Rank Math SEO· 19 min

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  9. 9

    Keyword Density, Prominence and Keyword Stuffing

    Module III, Keyword Research & Analysis: Keyword density, Keyword prominence, keyword stuffing

    Keyword Prominence, Proximity & Density Explained | Keyword Research Tutorial· WsCube Tech· 9 min

    Study notes 5 quiz questionsWatch lesson
  10. 10

    SEO-Friendly Website Design Essentials

    Module IV, On Page Optimization: Basis of website designing, Essentials of good website designing

    Website Basic Information according to SEO: Website Speed, Structure & More· WsCube Tech· 14 min

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  11. 11

    Page Titles, Meta Descriptions and Meta Keywords

    Module IV, On Page Optimization: HTML Basics for SEO: Page Title, Meta Descriptions & Meta Keywords

    Title Tag Optimization - How to Create SEO Friendly Title Tags | SEO Tutorial· WsCube Tech· 14 min

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  12. 12

    Headings, Body Text, Image Alt Tags and Invisible Text

    Module IV, On Page Optimization: Headings, Body Text, Image & Alt tag, Invisible text

    SEO Heading Tag Optimize | How to Optimize H1 H2 H3 Tags to Improve SEO | SEO On-Page Tutorial· WsCube Tech· 10 min

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  13. 13

    HTML Sitemaps and Webmaster Tools

    Module IV, On Page Optimization: HTML Site Map Creation, Web Master Tools

    SEO Practical Full Course 2025: Learn On Page SEO, Off Page SEO & Technical SEO in 10 Hours· WsCube Tech· 12 min

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  14. 14

    PageRank and Link Popularity

    Module V, Off Page SEO Optimization: Page Rank, Link Popularity

    Why Are Backlinks Important to Rank on Google | Lesson 3/14 | SEMrush Academy· Semrush· 7 min

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  15. 15

    Link Building and Its Types

    Module V, Off Page SEO Optimization: Link Building, Types of Link Building

    Different Types of Backlinks कैसे बनाये? |Types of Backlinks। SEO Course। #52· Umar Tazkeer · 26 min

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  16. 16

    Bookmarking, Article Submission and Blog Marketing

    Module V, Off Page SEO Optimization: Book Marking, Article Submission, Blog Marketing, Blog commenting

    Article Submission Backlinks कैसे बनाये? | Article Submission Backlinks । SEO Course। #54· Umar Tazkeer · 16 min

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  17. 17

    XML Sitemap, Review, Press Release and Search Engine Submission

    Module V, Off Page SEO Optimization: XML Site Map submission, Customer review submission, press release submission, search engine submission

    Link Building: How to Submit Your Website to Search Engines? | Search Engine Submission· WsCube Tech· 10 min

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Assignment

SEO Audit and Action Plan for a Local Business Website

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What you get

Less scrolling. More passing.

  • Free

    Hand-picked video lessons

    17 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.

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    Study notes

    17 lessons come with a summary, key points, key terms and takeaways for quick revision.

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    Quizzes

    85 questions across the course, with the right answer and why, the moment you pick.

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    Assignments

    1 subject assignments with clear tasks, so you practise what each subject actually asks of you.

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    Notebook

    Write notes beside the video, stamped with the exact time, and jump back to that moment later.

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    Progress that follows you

    Completed lessons, quiz scores and where you stopped, saved to your account on every device.

  • Live chat pass

    Live chat

    A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.

Members only

The Online MBA live chat. Study together, live.

A live chat right beside the video, shared by everyone studying Online MBA. Ask a Search Engine Optimization doubt mid-lesson, share a shortcut, celebrate a finished semester.

  • Live chat beside every lesson
  • One live chat for all of Online MBA
  • Members-only stickers & GIFs
  • One ₹19 pass opens every live chat
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More from Online MBA Semester 4

All subjects

Search Engine Optimization: common questions

This subject explains how search engines crawl, index and rank websites, and how to improve a site's visibility through keyword research, on-page optimization and off-page link building. After it you will be able to research and select keywords, optimize page elements like titles, meta tags and headings, and plan ethical white hat SEO and link-building activities for a website. It's the Search Engine Optimization subject of Online MBA, Semester 4, in 17 lessons: Domains and the World Wide Web Explained; How Search Engines Work; Search Engines vs Portals vs Directories; What Is SEO and Why Web Traffic Matters; How SEO Works: Step-by-Step Process; Black Hat vs White Hat SEO Techniques; Keyword Research Basics and Types of Keywords; Keyword Research Tools and Building a Keyword List; Keyword Density, Prominence and Keyword Stuffing; SEO-Friendly Website Design Essentials; Page Titles, Meta Descriptions and Meta Keywords; Headings, Body Text, Image Alt Tags and Invisible Text; HTML Sitemaps and Webmaster Tools; PageRank and Link Popularity; Link Building and Its Types; Bookmarking, Article Submission and Blog Marketing; XML Sitemap, Review, Press Release and Search Engine Submission.

Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.

About 3h 11m of video across 17 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.

Yes: “SEO Audit and Action Plan for a Local Business Website”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.

A members-only live chat beside the video, shared by everyone studying Online MBA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.

No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.

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