Search Engine Optimization (MCA331) crash course, Online MCA, Semester 3:
This subject covers how search engines crawl, index and rank pages, and the on-page and off-page techniques used to make websites search engine friendly,…
- 12 video lessons
- 2h 8m
- Study notes
- 60 quiz questions
- Assignment
12 lessons in Search Engine Optimization
Each lesson pairs one topic with a hand-picked video, trimmed to the part that teaches it.
About this subject
This subject covers how search engines crawl, index and rank pages, and the on-page and off-page techniques used to make websites search engine friendly, including keyword optimization, metatags, content writing, link building and mobile SEO. After it, you will be able to audit and optimize web pages for better search visibility while following white hat practices and avoiding penalized techniques.
- 1
What is SEO and How Search Engines Work
Module 1, : What is SEO?, How Search Engine Works, What is Search Engine Rank?
How Search Engine Works? Crawling, Indexing, and Ranking - Complete Explanation· WsCube Tech· 8 min
Study notes 5 quiz questionsWatch lesson - 2
SEO Copywriting Basics
Module 1, : What is SEO Copywriting?
SEO Copywriting Tutorial: From Start to Finish· Ahrefs· 11 min
Study notes 5 quiz questionsWatch lesson - 3
On-Page vs Off-Page SEO, White Hat vs Black Hat
Module 1, : Ways to optimize web pages (on-page and off-page), Broad Categories of SEO Techniques (White Hat SEO and Black Hat SEO)
On-Page vs. Off-Page SEO: What’s the Difference? - Types of SEO· WsCube Tech· 7 min
Study notes 5 quiz questionsWatch lesson - 4
SEO-Friendly File Names, URLs and Site Layout
Module 2, : File Naming Style, URL Subdirectory Name, SEO-Design & Layout
SEO Practical Full Course 2025: Learn On Page SEO, Off Page SEO & Technical SEO in 10 Hours· WsCube Tech· 19 min
Study notes 5 quiz questionsWatch lesson - 5
Keyword Frequency, Weight, Proximity and Prominence
Module 2, : Optimized Keywords (Keyword Frequency, Weight, Proximity, Prominence, Placement), best places to keep keywords
Keyword Proximity and Prominence in SEO | Keyword Density in SEO | SEO Course by Marketing Fundas· Marketing Fundas· 8 min
Study notes 5 quiz questionsWatch lesson - 6
Keyword Research and Word Stemming
Module 2, : finding keywords, Word Stemming
Keywords Kya Hai? How to do Keyword Research for SEO & Choose Right Keywords?· WsCube Tech· 7 min
Study notes 5 quiz questionsWatch lesson - 7
Meta Tags and Title Tag Optimization
Module 3, : Metatags, Title optimization, Best practices for creating titles
How To Write Perfect Title Tags and Meta Descriptions for SEO· WsCube Tech· 18 min
Study notes 5 quiz questionsWatch lesson - 8
Anchor Text Optimization and SEO Content Writing
Module 3, : Optimized Anchors, Importance of Contents, SEO Content Writing
SEO Anchor Text: What It Is, Why It's Important & How to Optimize It· WsCube Tech· 12 min
Study notes 5 quiz questionsWatch lesson - 9
Website Verification and W3C Compliance
Module 3, : Verifying Website and its importance, W3C Compliance and their rules
What is W3C and W3C Validation ? Explained W3C· Learn Digital· 3 min
Study notes 5 quiz questionsWatch lesson - 10
Hiring an SEO Expert or Agency
Module 4, : Qualities and Task of SEO Expert, Choosing an SEO Expert / Company
How to hire an SEO· Google Search Central· 12 min
Study notes 5 quiz questionsWatch lesson - 11
Link Building and Link Popularity
Module 4, : Link Building and how to increase link popularity
Complete SEO Course for Beginners: Learn to Rank #1 in Google· Ahrefs· 17 min
Study notes 5 quiz questionsWatch lesson - 12
Mobile SEO and SEO Dos and Don'ts
Module 4, : Mobile SEO and its techniques, Dos and Don'ts of SEO
Boost Your Website's Mobile SEO: Top Strategies for 2024 #mobileseo #seo #mobileoptimization· Smart Learning· 6 min
Study notes 5 quiz questionsWatch lesson
Assignment
SEO Audit and Optimization Plan for a Small Business Web Page
Less scrolling. More passing.
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Hand-picked video lessons
12 short lessons, each with the best YouTube explanation we could find, trimmed to the part that matters.
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Study notes
12 lessons come with a summary, key points, key terms and takeaways for quick revision.
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Quizzes
60 questions across the course, with the right answer and why, the moment you pick.
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Assignments
1 subject assignments with clear tasks, so you practise what each subject actually asks of you.
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Notebook
Write notes beside the video, stamped with the exact time, and jump back to that moment later.
- Free login
Progress that follows you
Completed lessons, quiz scores and where you stopped, saved to your account on every device.
- Live chat pass
Live chat
A members-only live chat beside every lesson: doubts, tips, stickers and GIFs with your batch. One ₹19 pass opens every live chat.
The Online MCA live chat. Study together, live.
A live chat right beside the video, shared by everyone studying Online MCA. Ask a Search Engine Optimization doubt mid-lesson, share a shortcut, celebrate a finished semester.
- Live chat beside every lesson
- One live chat for all of Online MCA
- Members-only stickers & GIFs
- One ₹19 pass opens every live chat
Online MCA live chat
Anyone else finding Search Engine Optimization tricky? 😅
Lesson 2 cleared it up for me. Watch it before the quiz
Doing it now, thanks!
Starting Android Programming tonight if anyone wants to go together
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Search Engine Optimization: common questions
This subject covers how search engines crawl, index and rank pages, and the on-page and off-page techniques used to make websites search engine friendly, including keyword optimization, metatags, content writing, link building and mobile SEO. After it, you will be able to audit and optimize web pages for better search visibility while following white hat practices and avoiding penalized techniques. It's the Search Engine Optimization subject of Online MCA, Semester 3, in 12 lessons: What is SEO and How Search Engines Work; SEO Copywriting Basics; On-Page vs Off-Page SEO, White Hat vs Black Hat; SEO-Friendly File Names, URLs and Site Layout; Keyword Frequency, Weight, Proximity and Prominence; Keyword Research and Word Stemming; Meta Tags and Title Tag Optimization; Anchor Text Optimization and SEO Content Writing; Website Verification and W3C Compliance; Hiring an SEO Expert or Agency; Link Building and Link Popularity; Mobile SEO and SEO Dos and Don'ts.
Yes. Every video lesson is free to watch without an account. A free login unlocks study notes, quizzes, the assignment, a notebook and progress that syncs across devices.
About 2h 8m of video across 12 lessons, plus time for notes and quizzes. Go at your own pace; your place is saved.
Yes: “SEO Audit and Optimization Plan for a Small Business Web Page”. It comes after the last lesson, with a brief, clear tasks and how the work is judged.
A members-only live chat beside the video, shared by everyone studying Online MCA, where learners ask doubts, share tips and react with stickers and GIFs. One ₹19 pass, paid once from your InsideEdge wallet, opens the live chat for every degree.
No. It's a crash course to help you understand and revise the subject quickly. Use it alongside your official study material and assignments.