Data Analysis Fundamentals for BAs

Summary

Using data to validate assumptions, measure impact, and support recommendations — a BA doesn't need to be a data scientist, but comfort with basic analysis dramatically strengthens the credibility of their work.

• 1Identify a claim you've seen made without supporting data and consider how you'd validate it.
• 2Learn the difference between a vanity number and one that actually supports a decision.
• 3Practice framing a business question as a specific, answerable data question.