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Stop 11 · Business Acumen & Domain KnowledgeTopics · 8/8

Domain-Specific Analytics (Marketing, Product, Finance, Ops)

Part of the Data Analyst Roadmap

In short

Each business function has its own key metrics and mental models — marketing cares about CAC and channel attribution, product cares about activation and retention, finance cares about margin and cash flow.

How to learn this

  1. 1Pick one domain and learn its top 5 metrics in depth.
  2. 2Read a domain-specific analytics case study or blog post.
  3. 3Consider which domain's problems you'd genuinely enjoy working on daily.

More topics at this stop

Understanding Business Metrics (Revenue, Churn, CAC, LTV)Reading a P&L StatementKPIs vs Metrics vs DimensionsTranslating Business Questions Into Data QuestionsWorking With StakeholdersPrioritizing Ad-Hoc RequestsUnderstanding Your Company's Data Model

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